# Retro Post-Party Editorials Janneke Storm Photographs 'The Morning After' for C-Heads By Vasiliki Marapas | Published 2014-09-11 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/the-morning-after References: [c-heads](http://www.c-heads.com/2014/09/07/jani-by-janneke-storm-for-c-heads/) & [jannekestorm](http://www.jannekestorm.com/) We're all familiar with the morning after a night of heavy drinking: dry, chalky mouth, bloodshot eyes and a pounding, unrelenting migraine that makes you curse the light of day. No, a [hangover](https://www.trendhunter.com/trends/hangover-recovery-gummies1) is not a glamorous experience, and it's one that gets decidedly less appealing with age. However, for her exclusive C-Heads editorial, also titled 'The Morning After,' photographer Janneke Storm makes the ordeal seem a little more enchanting. This bewitching quality is in part due to the ethereal beauty of Yani, a model from Que Models, and partly due to her [feminine, retro styling](https://www.trendhunter.com/trends/songs-of-siren), done courtesy of Ainsley Hutchence from Sticks and Stones Agency. Makeup artist and hairstylist Kate Shanahan completes the look with "last night's" [heavily winged eyeliner](https://www.trendhunter.com/trends/il-pranzo-campaign) and super teased waves. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Morning After Photography:** Opportunity to capture the beauty in seemingly mundane and unglamorous experiences. - **Enchanting Hangover Aesthetics:** Opportunity to turn negative experiences into aesthetically pleasing ones through retro and feminine styling. - **Last Night's Makeup Trends:** Opportunity to embrace imperfect, smudged makeup looks that imitate the aftermath of a night out. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: creating new clothing lines and retro styling services that center around the morning after aesthetic. - **Photography:** Disruptive innovation opportunity: marketing morning after photography as a new genre that captures the beauty and emotion of seemingly unglamorous experiences. - **Cosmetics:** Disruptive innovation opportunity: marketing imperfect and smudged makeup looks as a new trend that embraces the morning after aesthetic. ## Related on Trend Hunter - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Anti-Hangover Suppositories](https://www.trendhunter.com/trends/hello-again-hangover.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)