# Magnificent Monthly Shades Services The Monocle Order Offers Men Sunglasses for Life at a Discount By Christopher DeLuca | Published 2011-08-02 | Updated 2011-08-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-monocle-order References: [springwise](http://www.springwise.com/fashion_beauty/monocleorder/) & [monocleorder](http://www.monocleorder.com/) The Monocle Order is a new company that hopes to shake up the sunglasses industry and attract new [male consumers](https://www.trendhunter.com/trends/members-only-rewards) with its innovative business strategy. The company offers men a membership into the club after an initial purchase of sunglasses at regular price. After that, [designer sunglasses are discounted 50 percent](https://www.trendhunter.com/trends/zero-collective) for every subsequent pair. In addition, the Monocle Order is also offering its customers both free shipping and free returns on sunglasses. This is a really innovative business model that might translate well with other products. **Implications** - Consumers are daunted by the renewal process that constantly occurs in both the fashion and technology sectors. Business models that drive down price while keeping consumers on the cutting-edge are extremely attractive. Companies should consider drawing from the strengths of this business model. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Key Themes Behind This Trend - **Disruptive Business Models:** Innovative business strategies that offer discounts and incentives can attract new consumers and disrupt traditional industries. - **Subscription Services:** Offering a membership or subscription model can create a loyal customer base and provide recurring revenue streams for businesses. - **Free Shipping & Returns:** Providing free shipping and returns can enhance the customer experience and differentiate a company from competitors. ### Where This Applies - **Fashion:** The fashion industry can benefit from disruptive business models that offer discounted designer products and subscription-based services. - **Technology:** Incorporating innovative business strategies to drive down prices and keep consumers on the cutting-edge can shake up the technology sector. - **E-commerce:** E-commerce companies can differentiate themselves by offering free shipping and returns, enhancing the overall customer experience. ## Related on Trend Hunter - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Inclusive Sizing Eyewear](https://www.trendhunter.com/trends/sol-kyst.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Luxury Eyewear Capsules](https://www.trendhunter.com/trends/gentle-monster-moncler.md)