# Real-Life Giving Trees 'The Money Tree' is an Eye-Opening Experiment on Greed By Michael Hines | Published 2010-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-money-tree References: [buzzfeed](http://www.buzzfeed.com/akdobbins/the-money-tree) & [whoisamy](http://www.whoisamy.com/) 'The Money Tree' is a video of an amazing experiment that aimed to see what would happen when [100 dollar bills](https://www.trendhunter.com/trends/the-book-of-money) were clipped to and left in a [tree in Chicago](https://www.trendhunter.com/trends/funeral-for-a-tree). Amy Krouse Rosenthal is the person behind 'The Money Tree.' This video is intriguing to say the least, with people's reactions varying from walking right by the tree to grabbing [handfuls of money](https://www.trendhunter.com/trends/spend-bill-gates-money). Check out the featured video to see 'The Money Tree' in action. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Interactive Social Experiments:** Opportunity for brands and organizations to create engaging social experiments to observe human behavior and generate buzz. - **Consumer Reaction Research:** Potential for conducting studies to understand consumer behavior and reactions in real-life situations. - **Psychology of Greed:** Exploring the psychological aspects of greed and its impact on decision-making and behavior. ### Industries Being Reshaped - **Marketing and Advertising:** Utilizing interactive social experiments to create captivating advertisements and marketing campaigns. - **Market Research:** Conducting consumer reaction research to gather insights for product development and marketing strategies. - **Psychology and Behavioral Science:** Applying knowledge about the psychology of greed in fields such as therapy, counseling, and behavioral analysis. ## Related on Trend Hunter - [Resin Gravity Sculptures](https://www.trendhunter.com/trends/the-great-tree.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md) - [Wishing Well-Inspired Coin Banks](https://www.trendhunter.com/trends/coin-bank-concept.md) - [Nature-Inspired Installations](https://www.trendhunter.com/trends/humannature-1.md) - [Plush Plant-Shaped Toys](https://www.trendhunter.com/trends/amuseable-bonsai-tree.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md)