# Re-Imagined Carbon Timepieces Bamford Watch Department and TAG Heuer Rework The Monaco By Amy Duong | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-monaco References: [highsnobiety](https://www.highsnobiety.com/p/bamford-watch-department-tag-heuer-monaco) & [bamfordwatchdepartment](https://www.bamfordwatchdepartment.com/) Bamford Watch Department and [TAG Heuer](https://www.trendhunter.com/trends/monaco-skeleton-chronograph) first announced their plans to collaboratively customize watches together last year, and recently unveiled a reworked version of the 'Monaco.' The two labels present the new edition of the iconic timepiece at Baselworld this year. The elevated watch is the very first and official in-house [collaborative timepiece](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon). The updated Monaco watch is encased in a [solid carbon case](https://www.trendhunter.com/trends/big-bang-tourbillon-carbon-sra), with a full black dial and chronograph counters of aqua blue colors. The PVD steel push buttons are finished in a black colorway to tie it all together for a classic contemporary look. In terms of interior movement, it notes Caliber 11, and is also water-resistant of up to 100 meters. The band is constructed from an alligator leather material, and the Monaco timepiece will be available at TAG Heuer locations and select online stores. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Customized Timepieces:** Customized watches offer a disruptive innovation opportunity for brands to provide unique and personalized products. - **Carbon Watch Cases:** The use of carbon cases in watches presents an opportunity for disruptive innovation in the watch industry, as it offers a lightweight and durable alternative to traditional materials. - **Collaborative Timepieces:** Collaborative timepieces between different brands allow for a disruptive innovation opportunity to combine unique styles and expertise. ### Industries Being Reshaped - **Luxury Watchmaking:** Luxury watchmaking industry can leverage customized and collaborative timepieces to offer exclusive and limited-edition products to their customers. - **Materials Manufacturing:** Manufacturers in the materials industry can explore the production of carbon cases for watches, providing a new market segment for their products. - **E-commerce Retail:** E-commerce platforms can capitalize on the demand for customized timepieces by offering personalized watch options and collaborative designs online. ## Related on Trend Hunter - [Celebratory Racer Timepieces](https://www.trendhunter.com/trends/monaco-skeleton-chronograph.md) - [Titanium Racing Watches](https://www.trendhunter.com/trends/chronograph-air-1.md) - [Vegas Racing Chronographs](https://www.trendhunter.com/trends/tag-heuer-monaco-chronograph.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Modular Chronograph Watches](https://www.trendhunter.com/trends/bamford-mayfair-20.md) - [Monochrome Limited Chronographs](https://www.trendhunter.com/trends/tag-heuer-x-fragment.md) - [Collaborative Racing-Themed Timepieces](https://www.trendhunter.com/trends/formula-1-kith.md) - [History-Honoring Collaborative Watches](https://www.trendhunter.com/trends/carrera-seafarer.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md)