# Lakeside Menswear Shoots 'The Moisture' in Umno Magazine Shows Late-Summer Fun By Marissa Brassfield | Published 2010-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-moisture-in-umno References: [thefashionisto](http://thefashionisto.com/daniel-uzdowski-by-lukasz-pukowiec-for-umno-magazine/) & [lukaszpukowiec](http://www.lukaszpukowiec.com/) 'The Moisture' in Umno magazine is an editorial shot by Lukasz Pukowiec that features model Daniel Uzdowski in fashion curated by stylist Dawid Salachna. Uzdowski wades in a rural lake and vamps in its picturesque surroundings. There's nothing like a good [outdoor shoot](https://www.trendhunter.com/trends/performance-articles) near a body of water to inspire me to get outside and enjoy the world. See more shots from 'The Moisture' in Umno magazine above. **Implications** - Male consumers are getting more in tune with their feminine side. No longer afraid to experiment with [different styles](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), men are embracing different aspects of their look. Designers could focus on this exploratory element in order to attract more male shoppers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Gender-neutral Fashion:** Designers could focus on the exploratory elements of men embracing different aspects of their look to attract more male shoppers. - **Outdoor Fashion Shoots:** There is a growing trend of outdoor fashion shoots near bodies of water that inspire people to get outside and enjoy the world. - **Rural Aesthetics:** The picturesque surroundings of rural lakes provide a unique backdrop for fashion shoots, creating opportunities for photographers and stylists. ### Where This Applies - **Fashion:** Designers can capitalize on the trend of men embracing different styles and aspects of their look. - **Photography:** The increasing popularity of outdoor fashion shoots near bodies of water creates opportunities for photographers to capture unique and inspiring visuals. - **Styling:** Stylists can explore the use of rural locations as backdrops for fashion shoots, leveraging the beauty of nature in their work. ## Related on Trend Hunter - [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md)