# Modest Luxury E-Retailers The Modist Aims to Empower a Diverse Consumer Demographic By Jana Pijak | Published 2017-03-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-modist References: [themodist](http://themodist.com) & [buro247.me](http://www.buro247.me/fashion/news/new-launch-the-modist-world-s-first-modest-fashion.html) The Modist is a luxury e-retail platform specializing in clothing that is both fashionable and inclusive in its approach. Based in Dubai, the e-commerce platform "aims to be the go-to destination for discerning women of all ages who want to be on-trend without compromising on faith or culture." Carrying a number of famous designer labels -- from Mary Katrantzou and Christopher Kane to Marni -- The Modist encourages women of different cultures to express themselves through fashion while respecting their beliefs in the process. With its empowering ad campaign, the progressive retailer tells audiences that no one should tell women what to wear, what to show or what to cover up, a message communicated by its cast of diverse models. This retail platform's powerful message aims to dispel common stereotypes related to religion and encourages women to express their beliefs freely while expressing themselves through fashion. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Inclusive Fashion:** There is a disruptive innovation opportunity in developing e-commerce platforms that cater to diverse consumer demographics while still offering fashionable and inclusive clothing options. - **Empowering Ad Campaigns:** There is a disruptive innovation opportunity in creating ad campaigns that challenge stereotypes related to religion and promote cultural expression through fashion. - **Fashionable Faithwear:** There is a disruptive innovation opportunity in designing stylish clothing options that allow women to express their faith and culture through fashion. ### Who This Affects Most - **E-commerce:** There is a disruptive innovation opportunity in the e-commerce industry to create platforms that offer fashionable and inclusive clothing options for diverse consumer demographics. - **Fashion:** There is a disruptive innovation opportunity in the fashion industry to design clothing that allows women to express their faith and culture while still being on-trend. - **Advertising:** There is a disruptive innovation opportunity in the advertising industry to create campaigns that challenge stereotypes related to religion and promote cultural expression through fashion. ## Related on Trend Hunter - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md) - [Contemporary Ramadan Collections](https://www.trendhunter.com/trends/trendyol.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md)