# Boxy Equestrian Fashion The Minimarket Summer 2010 Lookbook is Simple and Chic By Joanne Lam | Published 2010-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-minimarket-summer-2010-lookbook References: [minimarket.se](http://www.minimarket.se/index.php?/minimarket/ss10-lookbook/) & [minimarket.se](http://www.minimarket.se/) Adding some new and unique style to this summer season, the 'minimarket' Summer 2010 lookbook clashes the soft and [ruffly with solid, boxy pieces](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). These looks are further contrasted in their bright, bold colors paired with solid blacks. With the [equestrian helmet](https://www.trendhunter.com/trends/year-of-the-horse-ss26), the outfits make their mark with a quirky touch. Without them, they fall into the [androgynous category](https://www.trendhunter.com/trends/beams-plus-2) which is also a sizzling look this season. Having just won the 'Elle Designer of the Year,' these designers are definitely worth checking out. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Boxy Equestrian Fashion:** Disruptive innovation opportunity: Explore the use of equestrian-inspired elements in boxy fashion designs - **Contrasting Styles:** Disruptive innovation opportunity: Experiment with the combination of soft and ruffly pieces with solid, boxy garments in fashion - **Androgynous Fashion:** Disruptive innovation opportunity: Embrace the androgynous style trend by incorporating solid blacks and bright, bold colors in clothing designs ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce new designs inspired by equestrian fashion and contrasting styles in garments - **Apparel:** Disruptive innovation opportunity: Develop innovative clothing options that embody the androgynous fashion trend - **Design:** Disruptive innovation opportunity: Explore unconventional combinations of elements and styles to create unique and eye-catching designs ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coordinated Leather Sets](https://www.trendhunter.com/trends/rudsak-spring-collection.md)