# Movable Motor Shops The MINI Store in France Features Ten Test-Drivable Locations By Vivian Lau | Published 2012-06-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-mini-store References: [adverblog](http://www.adverblog.com/2012/06/11/the-mini-store/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=eERpml3DpMs) The MINI Store is re-inventing the one-on-one consumer experience by launching 10 [on-the-go MINI cars](https://www.trendhunter.com/trends/parfetts-shop-go) that double as test-drivable purchasing channels. Buying a vehicle is a large investment, so the customer requires as much attention as possible -- the concept of the new MINI store gives them this with the most intimate and immediate experience to date. By allowing potential consumers to first-handedly experience the car in all its glory, while having their sales rep guide them along their journey, the 10 stores are on the path to [revolutionizing retail](https://www.trendhunter.com/trends/nextgen-indigo). The stores tour the street of Paris, allowing anybody to hop in, go for a spin and hopefully pique interest. It is definitely a more fun process than a trip to the car dealership. This [guerrilla marketing tactic](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault) both shows off the beauty of the cars, provides impressive customer touch-point service and attests to the creative spirit of the company. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Test-drivable Retail:** The concept of test-drivable retail stores is revolutionizing the customer experience and creating an intimate and immediate buying process. - **Guerrilla Marketing:** Guerrilla marketing tactics, such as mobile motor shops, provide a creative and engaging way to promote products and services. - **Street Retailing:** Taking retail to the streets with movable stores allows for wider reach and exposure to potential customers. ### Sectors Adopting This - **Automotive:** The automotive industry can explore the opportunity of creating test-drivable retail stores to enhance the car buying experience and attract potential customers. - **Retail:** The retail industry can adopt guerrilla marketing tactics, such as mobile motor shops, to differentiate their brand, engage customers, and drive sales. - **Marketing:** The marketing industry can leverage the concept of test-drivable retail and guerrilla marketing to create innovative campaigns and capture consumers' attention. ## Related on Trend Hunter - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Portable Autonomous Mini Marts](https://www.trendhunter.com/trends/juxta-nomad.md) - [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Futuristic Auto Micro Factories](https://www.trendhunter.com/trends/auto-micro-factory.md)