# Gemstone-Adorned Timepieces Jacquie Aiche and Timex Join Forces to Launch 'The Mineral Collection' By Niko Pajkovic | Published 2022-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-mineral-collection References: [gadgets360](https://gadgets360.com/cryptocurrency/news/flipkart-labs-flipverse-labs-metaverse-shopping-experience-firedrops-edao-polygon-3449033) & [firedrops.flipkart](https://firedrops.flipkart.com/flipverse-faqs.html) American watchmaker Timex has partnered with jewelry designer Jacquie Aiche to launch 'The [Mineral](https://www.trendhunter.com/trends/dedcool-mineral-milk)' collection, a limited-edition series of watches that centers around the use of semi-precious gemstones. The stones used in the watches are said to have natural healing properties. The new collection is comprised of a trio of timepieces that feature dials made with Malachite, [Tiger's Eye](https://www.trendhunter.com/trends/gerald-charles-maestro) -- stones thought to offer protective, empowering, and enlightening powers. In addition, each piece features an Austrian crystal hour marker, a real stone dial, and Jacquie Aiche's signature evil eye motif. “Our partnership with Jacquie Aiche can be summed up as ‘luxury with a soul,’ said Giorgio Galli, Chief Executive Creative Director of [Timex Group](https://www.trendhunter.com/trends/jacquie-aiche-intuition). “Her designs are thoughtfully crafted and meaningful; a perfect alignment with the Timex vision for our women’s portfolio." Image Credit: Flipverse ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 95% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Gemstone Healing Trend:** The use of semi-precious gemstones, particularly those with natural healing properties, is becoming increasingly popular in fashion and accessories. - **Fashion and Watch Industry Collaboration Trend:** Collaborations between fashion designers and watchmakers is a disruptive innovation opportunity for the industry that can result in unique and successful product lines. - **Customizable Watches Trend:** The integration of natural stones and materials allows for a greater level of customization in watch design, which could be attractive to consumers who value uniqueness. ### Where This Applies - **Fashion Industry:** Collaborations with watchmakers can diversify product lines and offer unique and complementary accessories for fashion brands. - **Jewelry Industry:** The incorporation of natural stones in timepieces blurs the line between jewelry and watches and challenges traditional notions of accessory categories. - **Wellness Industry:** The use of natural stones with healing properties in accessories and fashion can tap into the growing trend towards wellness and self-care among consumers. ## Related on Trend Hunter - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md) - [Turquoise Timepiece Collections](https://www.trendhunter.com/trends/turquoise-timepiece.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Mineral Dial Timepiece Designs](https://www.trendhunter.com/trends/mineral-dial.md) - [Gem-Set Timepieces Lineups](https://www.trendhunter.com/trends/tiffany-co-1.md) - [Dazzling Jeweler Timepiece Ranges](https://www.trendhunter.com/trends/tiffany-co-watch-range.md) - [Stone Dial Timepieces](https://www.trendhunter.com/trends/automatique.md) - [Mountainous Granite-Made Timepieces](https://www.trendhunter.com/trends/tissot-rockwatch.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md)