# Generational Marketing Guides The Millennials Infographic Breaks Down Gen Y By Rebecca Byers | Published 2012-02-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/the-millennials-infographic References: [spiral16](http://www.spiral16.com/blog/2012/01/infographic-millennials-best-generation-ever/) & [onlinegraduateprograms](http://www.onlinegraduateprograms.com/millennials/) The Millennials infographic breaks down the habits and characteristics of Generation Y, or "millennials:" tech-savvy generation that marketers are anxious to get in touch with. According to Spiral16, the Millennials are "tech-savvy, educated people who are driving the social media shift," and with a generation that understands the need to sift through the chaos of the Internet comes the need to engage them in a way that truly "speaks" to them. Millennials are currently aged 18-29 and are the most diverse generation in American history. The Millennials infographic breaks down the politics, lifestyle, education and work, and lists technology and music/pop culture as what sets our generation apart. In comparison, [Generation X](https://www.trendhunter.com/trends/toolbelt-generation) was set apart by technology use and work ethic, while the boomers relied on work ethic and general respect. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Generational Marketing:** Companies can create targeted marketing strategies based on the unique habits and characteristics of each generation. - **Tech-savvy Generations:** Businesses can capitalize on the growing trend of technology use among millennials and other younger generations by implementing online marketing tools and platforms that cater to their interests and behaviors. - **Diversity and Inclusion:** Embracing the diversity of the millennial generation and beyond can lead to innovation and different perspectives in industries ranging from fashion to technology to healthcare. ### Who This Affects Most - **Marketing and Advertising:** Marketers can use generational guides to target specific age groups with tailored messaging and campaigns. - **Technology:** Technology companies can create innovative products and services that cater to the tech-savvy habits of younger generations and improve their everyday lives. - **Media and Entertainment:** Music and pop culture can continue to shape and influence younger generations, leading to new trends and opportunities in industries such as film, TV, and social media. ## Related on Trend Hunter - [Gen Z Whitepapers](https://www.trendhunter.com/trends/gen-z-in-action.md) - [Elder Millennial Skincare Kits](https://www.trendhunter.com/trends/elder-millennial-skincare-kit.md) - [Gen Z Advertising Tools](https://www.trendhunter.com/trends/youtube-6.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Gen Z-Coded Design Platforms](https://www.trendhunter.com/trends/canva-chronically-online.md)