# Politics To Promote Fashion J.Crew Advertises Michelle Obama's Style By Cecilia Biemann | Published 2008-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-michelle-obama-look-jcrew-cashes-in-on-tonight-show-outfit References: [huffingtonpost](http://www.huffingtonpost.com/2008/11/04/jcrew-cashes-in-on-michel_n_141002.html) & [jcrew](http://www.jcrew.com/flatpages/michelleobama.jsp?srcCode=GGLU&noPopUp=true) J.Crew is cashing in on the [bright yellow ensemble](https://www.trendhunter.com/trends/selkies-the-libertine-collection) that America’s future First Lady Michelle Obama recently wore on ‘The Tonight Show.’ Their [Google](https://www.trendhunter.com/trends/google-pixel-watch-5) ad titled ‘Michelle Obama Wears J.Crew’ continues with the text, “As Seen On the Tonight Show: Shop J.Crew for the Michelle Obama Look.” And alongside the [J.Crew catalogue](https://www.trendhunter.com/trends/people-will-talk) images of Mrs Obama’s chosen pieces reads the text, “All politics aside… this outfit gets our vote,” and urges customers to “Buy now, before it sells out.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion in Politics:** There is an opportunity for fashion and political industries to work together to promote clothing pieces worn by influential political figures. - **Influence of First Ladies on Fashion Trends:** First Ladies have the power to inspire fashion trends among consumers, and fashion brands can leverage this by partnering with notable political figures. - **Advertising Based on Political Usps:** Political figures can be used as a unique selling point (USP) to promote and sell various products, even beyond their political affiliations. ### Where This Applies - **Fashion:** Fashion brands can collaborate with political figures to promote clothing pieces they wear, potentially resulting in increased brand awareness and sales. - **Politics:** In a heavily divided political climate, promoting political figures as fashion icons could bring attention to their policies and sway public opinion. - **Marketing:** There is an opportunity for marketers to leverage the influence of political figures to sell various products and services, resulting in increased revenue for businesses. ## Related on Trend Hunter - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md)