# Kaleidoscopic Beauty Editorials The Memory of Summer Vogue Japan Editorial Experiments with Eyesha By Leslie Chen | Published 2013-05-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-memory-of-summer-vogue-japan References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/the-memory-of-summer-martha-hunt-by-sølve-sundsbø-for-vogue-japan-beauty-june-2013-editorial.html) & [vogue.co.jp](http://www.vogue.co.jp/) The Memory of Summer [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan editorial provides some inspiration to those who feel like they’ve been stuck in a beauty rut. Model Martha Hunt wears [kaleidoscopic shades of make up](https://www.trendhunter.com/trends/chanels-spring-2025) that transform her face into a gorgeous canvas of art. From blue yellow eye shadow and blush combinations to streaks of green, pink and orange across different parts of her face, Hunt manages to make it work while most people would probably end up looking like they’d befallen a bad case of doing their make up while driving. Summer is the perfect time to experiment with your look, and The Memory of Summer Vogue Japan photo shoot is all you need to freshen up your beauty palette for the upcoming season. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Kaleidoscopic Makeup:** The trend of using kaleidoscopic shades of makeup creates a new canvas for self-expression and experimentation in beauty. - **Artistic Makeup Transformations:** The trend of transforming the face into a canvas of art through unconventional makeup techniques offers opportunities for creativity and individuality. - **Seasonal Beauty Refresh:** The trend of using seasonal photo shoots as inspiration provides a catalyst for individuals to refresh and revitalize their beauty palettes. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of kaleidoscopic makeup by creating innovative products and tutorials that cater to individuals seeking vibrant and unconventional looks. - **Fashion and Photography:** The fashion and photography industries can benefit from the trend of artistic makeup transformations by incorporating unique makeup designs into their editorial shoots, creating visually captivating content. - **Digital Content Creation:** The digital content creation industry can thrive by providing online platforms and resources that offer seasonal beauty inspiration to individuals, encouraging them to experiment with their looks. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)