# Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles

By Laura McQuarrie | Published 2022-12-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/the-martell-sneaker-atelier
References: [prnewswire](https://www.prnewswire.com/news-releases/martell-cognac-taps-fe-founder-of-womenswear-brand-fe-noel-to-create-one-of-a-kind-sneaker-designs-using-signature-color-theory-and-brainwave-technology-301698675.html) & [themartellsneakeratelier.rsvpify](https://themartellsneakeratelier.rsvpify.com)

Inspired by the French tradition of placing shoes in the fireplace to be filled with gifts by the morning, Martell announced a special holiday experience called The Martell Sneaker Atelier. This new experience from one of the oldest Cognac houses fuses tradition with modern-day sneaker culture, high-fashion and the designs of Fe, the founder of womenswear brand Fe Noel and CFDA Vogue Fashion Fund recipient.

This sneaker experience is unfolding as a one-day event in December and those who find themselves in NYC's Meatpacking District will be treated to a one-of-a-kind experience, and a sneaker to match. With a brainwave sensing headset, visitors' holiday memories will be turned into sneaker designs that will be hand-painted live on-site, and adorned with gold charms.

Image Credit: Itaysha Jordan