<!-- canonical: https://www.trendhunter.com/trends/the-marshmallowist-1 -->
<!-- robots: noindex -->

# Fruity Champagne-Flavored Marshmallows
The Marshmallowist Offers a Raspberry + Champagne Flavor

By Jana Pijak | Published 2021-01-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-marshmallowist-1
References: [themarshmallowist](https://www.themarshmallowist.com/collections/mallows/products/raspberry-champagne)

The Marshmallowist's raspberry + champagne gourmet marshmallows are an artisan take on the iconic campfire treat. The brand is known for its unexpected flavor offerings -- ranging from Organic Vanilla Bean and Toasted Coconut to Spiced Tomato + Vodka and Cannabis + Pink Grapefruit.

Sold in a set of six signature marshmallows, The Marshmallowist's premium rosé champagne treat is festive and perfect for both holiday and post-holiday celebrations. An ideal gift for those with a sweet tooth, these artisan marshmallows speak to Millennials' ongoing desires for gourmet and adult-friendly iterations of treats they grew up enjoying as kids.

In addition to containing a glass of champagne per batch, these handcrafted marshmallows are also made with clean ingredients, feature no added colors or artificial flavors, and have a shelf life of up to 3 months.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 55% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Artisan Gourmet Treats:** Businesses can explore creating and offering unique artisanal flavors and presentation of traditional treats.
- **Adult-friendly Snacks:** There is an opportunity to cater to adult palates and offer sophisticated twists on childhood snacks to tap into the demand for novelty and nostalgia.
- **Clean Ingredients:** Businesses can focus on promoting their use of natural, healthy, and clean ingredients to meet the growing demand for transparency and health-consciousness.

### Sectors Adopting This

- **Food and Beverage:** Businesses can capitalize on the trend of artisanal gourmet treats for both younger and older generations, and incorporate unique flavor combinations and natural ingredients that elevate traditional snacks.
- **Gifts and Souvenirs:** There is an opportunity to market artisan-made and sophisticated treats as gifts for various occasions, such as Valentine's Day, Mother's Day, Christmas, and birthdays.
- **Luxury Goods:** Companies can tap into the trend of adult-friendly and upscale snacks as part of luxury gift baskets, subscription boxes, and hampers for personal and corporate gifting.

## Related on Trend Hunter

- [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md)
- [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md)
- [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md)
- [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md)
- [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md)
- [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md)
- [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md)
- [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md)
- [Marshmallow Advent Calendars](https://www.trendhunter.com/trends/xo-marshmallow-advent-calendar.md)
