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# Grizzly Alcohol Branding
The Mango Lime Spring Edition Bottle is Bear-y Cute

By Francis Tiangson | Published 2011-02-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-mango-lime-spring-edition
References: [lovelypackage](http://lovelypackage.com/spring-edition/) & [thedivision.se](http://thedivision.se/)

The design for the Mango Lime Spring Edition features a relaxed bear figure who seems to be welcoming in the [warm spring weather](https://www.trendhunter.com/trends/red-bull-spring-edition-grapefruit-blossom).

The packaging was designed by Division and the illustration they've created emits an easy-going, good-time vibe. The design is effective and awesome, but I bet the drink could probably sell itself off the shelves regardless of packaging due to its [glowing radio-active-looking liquid](https://www.trendhunter.com/trends/Rithms-Enlite) -- now who doesn't want to try some of that?

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 31% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Animal-themed Branding:** Businesses can create designs featuring animals, like Grizzly's relaxed bear figure, to create a fun and approachable brand image.
- **Spring Editions:** Businesses can release seasonal editions of products, like Grizzly's Mango Lime Spring Edition, to create excitement and encourage sales.
- **Eye-catching Packaging:** Businesses can create unique packaging, like Grizzly's glowing radio-active-looking liquid, to attract consumers and stand out in the market.

### Sectors Adopting This

- **Alcohol:** Alcohol brands can use fun and approachable branding, seasonal editions, and eye-catching packaging to appeal to consumers and increase sales.
- **Food and Beverage:** Food and beverage companies can release seasonal editions of products and use eye-catching packaging to create excitement and encourage sales.
- **Consumer Goods:** Consumer goods companies can use animal-themed branding, seasonal editions, and eye-catching packaging to appeal to consumers and stand out in the market.

## Related on Trend Hunter

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- [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)
- [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)
- [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)
- [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md)
- [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md)
