# eSport Mall Arenas The Mall of America is Expanding its Offerings to Include an eSports Arena By Elena Rahman | Published 2021-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-mall-of-america References: [forbes](https://www.forbes.com/sites/joanverdon/2021/10/14/esports-arena-and-studio-to-open-at-mall-of-america/?sh=9c201752222b) & [wisdom.gg](https://www.wisdom.gg/) The Mall of America is known for its exciting attractions and a wide variety of unique entertainment offerings. The iconic shopping center announced the arrival of its first [esports arena and studio](https://www.trendhunter.com/trends/esportsxo). Known as a pioneer in using amusement park-like attractions to intice crowds, The Mall of America's new endeavor is made possible through its partnership with [WIsdom Gaming](https://www.trendhunter.com/trends/t-wolves-gaming). The esports broadcast studio and gaming venue will host live streaming video gaming events. Esports centers in malls could mark a new era in the foreseeable future to [replace traditional retail with interactive experiences](https://www.trendhunter.com/trends/capitamall-skyview). Wisdom Gaming plans to create a space where the games and events can occur in front of a studio audience in the 18,000 square foot area. Image Credit: The Mall of America / Wisdom Gaming ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 38% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Esports Arena Expansion:** The trend of incorporating eSports arenas into traditional retail or entertainment centers is on the rise, providing an opportunity for disruption in the sports and entertainment industries. - **Amusement Park-like Attractions:** The trend of using amusement park-inspired attractions to attract crowds to retail and entertainment spaces has the potential to revolutionize the retail industry by providing immersive experiences. - **Live Streaming Events:** The trend of hosting live streaming video gaming events in a public arena setting is gaining popularity and could present new opportunities for advertisers and sponsors looking to target this audience. ### Industries Being Reshaped - **Retail:** The incorporation of eSports arenas and interactive experiences into traditional retail spaces presents a disruptive opportunity for retailers to revitalize their business models and attract a younger audience. - **Entertainment:** The merging of eSports and entertainment industries through the creation of gaming centers and broadcast studios in public venues opens up opportunities for new revenue streams and partnerships. - **Sports:** The rise of eSports and the incorporation of gaming into traditional sports industries could offer opportunities for new revenue streams and partnerships, as well as a new way to engage with younger audiences. ## Related on Trend Hunter - [NBA-Affiliated Esports Centres](https://www.trendhunter.com/trends/t-wolves-gaming.md) - [Varsity Esports Partnerships](https://www.trendhunter.com/trends/wisdom-gaming.md) - [EMEA-Based Esports Venues](https://www.trendhunter.com/trends/riot-games-5.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Dubai-Based Esports Centers](https://www.trendhunter.com/trends/dmcc.md) - [American Esports Training Facilities](https://www.trendhunter.com/trends/uplink.md) - [Esports Cinema Viewings](https://www.trendhunter.com/trends/fornite-pro-am-2025.md) - [Collegiate-Level Esports Events](https://www.trendhunter.com/trends/wisdom-gaming-1.md) - [Esports Team Facilities](https://www.trendhunter.com/trends/golden-guardians.md)