# Beauty Education Platforms The Makeup Class by Saie Teaches Techniques That Make a Difference By Laura McQuarrie | Published 2026-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-makeup-class-by-saie References: [instagram](https://www.instagram.com/p/DYmlfwnFFha/?hl=en&img_index=1) & [saiehello](https://saiehello.com/pages/the-makeup-class)  The Makeup Class by [Saie](https://www.trendhunter.com/trends/roseglow) got its start in early 2024 as an event in Los Angeles, and now, fans of the clean beauty brand can tune in online to learn, thanks to an [always-on beauty education platform](https://www.trendhunter.com/trends/stylistled-education). For people who want to go beyond discovering products and dive into the best techniques for getting the most from them, Saie launched a special-edition digital Makeup Class led by Pro Artists, covering three highly requested beauty topics. Additionally, attendees receive exclusive early access to its Friends & Family Sale. Offline, Saie offers [in-person, exper-led mini makeup classes](https://www.trendhunter.com/trends/master-class-in-toronto), inspired by The Makeup Class, with upcoming events happening this summer in Florida, Anaheim, New York, and more. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 73% | Activity: 80% | Freshness: 77% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Always-on Beauty Education:** A persistent digital curriculum that delivers expert-led tutorials and product tutorials around the clock creates opportunities for subscription-based microlearning and personalized content layering. - **Hybrid In-person-digital Learning:** Blending live mini classes with virtual sessions enables new service models that fuse experiential retail with scalable online instruction. - **Exclusive Community Commerce:** Integrating members-only sales and early access with educational offerings cultivates tightly knit consumer cohorts that can drive higher lifetime value through gated experiences. ### Sectors Adopting This - **Cosmetics Retail:** Retailers are positioned to transform storefronts into learning hubs where product trials are augmented by paid or free instructional programming tied to sales. - **E-learning Platforms:** Online education providers can adapt modular, skill-focused beauty curricula and credentialing systems tailored to consumer and professional learners. - **Event Production:** Producers of live experiences stand to reengineer small-scale, recurring workshops that monetize both attendance and exclusive digital follow-ups. ## Related on Trend Hunter - [Caffeinated Limited Wellness Capsules](https://www.trendhunter.com/trends/rockys-matcha-and-saie.md) - [Rosé-Hued Skin Tints](https://www.trendhunter.com/trends/roseglow.md) - [Hand-Whipped Powder Blushes](https://www.trendhunter.com/trends/saie-supersuede.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Lluminating Champagne-Hued Primers](https://www.trendhunter.com/trends/warmglow.md) - [Extra-Nourishing Lip Liners](https://www.trendhunter.com/trends/lip-liner-101.md) - [High-Shine Lip Oil Hybrids](https://www.trendhunter.com/trends/glossybounce.md) - [Multi-Use Highlighting Creams](https://www.trendhunter.com/trends/glow-sculpt-by-saie.md) - [Glow-Inducing Foundations](https://www.trendhunter.com/trends/glowy-super-skin-foundation.md)