# Beautiful Bad Math Ads Quenching Thirst with ‘The Magic is in the Mix' Schweppes By Luisa Amanda Gomes | Published 2010-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-magic-is-in-the-mix-schweppes-campaign References: [beautifullife.info](http://www.beautifullife.info/advertisment/the-magic-is-in-the-mix/) & [schweppes](http://www.schweppes.ca/) ‘The Magic is in the Mix’ [Schweppes](https://www.trendhunter.com/trends/schweppes-mix) campaign posters are beautifully created by several different designers. Pablo Alfieri, Sugar Power, Jonathan Zawada and Si Scott have designed [these wonderful posters](https://www.trendhunter.com/trends/3d-billboards) based on [Schweppes peculiar equation](https://www.trendhunter.com/trends/schweppes-tropical-soda) of ‘1+1=3,’ which tries to explain the magic you’ll feel when guzzling down this soda. The slogan of this campaign is ‘You + Schweppes = an incredible result,’ which makes me want to crack open a bottle right now. Since my math is bad to begin with, this equation is pretty believable. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Branded Equation Equations:** More brands will develop campaigns that use mathematical equations in slogans and ads. - **Collaborating with Designers:** Brands will work with a diverse group of designers to create visually stunning campaigns. - **Emphasizing Magical Experiences:** Brands will emphasize the transformative and magical experiences that their products can provide. ### Sectors Adopting This - **Beverage:** Beverage companies will incorporate concepts related to magic and transformation in their branding and marketing strategies. - **Advertising and Marketing:** Advertising and marketing agencies will use math and design collaborations to create visually stunning and effective campaigns. - **Graphic Design:** Graphic designers will have more opportunities to collaborate with brands on developing visually impactful campaigns. ## Related on Trend Hunter - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md)