# Eco-Friendly Magenta Fashion Sheep Inc. Unveils 'The Magenta Collection' Via a Surreal Lookbook By Niko Pajkovic | Published 2022-07-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-magenta-collection References: [fuckingyoung.es](https://fuckingyoung.es/sheep-inc-introduces-magenta-collection/) & [sheepinc](https://sheepinc.com/?currency=CAD&v=1657832745185) Boutique fashion brand [Sheep Inc.](https://www.trendhunter.com/trends/sheep-inc-london) has announced the launch of a new four-piece capsule called 'The Magneta Collection.' As its name suggests, the entire collection, which includes a crewneck sweater, hoodie, shorts, and a t-shirt, makes use of a single [vibrant magenta color](https://www.trendhunter.com/trends/vowels-1). In addition, the collection is made from [100% merino wool](https://www.trendhunter.com/trends/i-wool-survive), which is sourced exclusively from farms practicing regenerative methods. Not only this, but the yarn itself is spun at mills that utilize renewable energy before being knitted at a factory that uses zero-waste machinery. As a result, all of the pieces in the collection are highly sustainable. The visual campaign for The Magneta Collection plays with the illusory nature of magenta, which is not technically a color but rather something that our brain produces when needing to fill empty space. Image Credit: Sheep Inc. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 84% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Regenerative Fashion:** Boutique fashion brands can innovate their production process by sourcing sustainable materials and using zero-waste machinery. - **Mono-color Fashion:** Mono-color fashion trends can cause a societal shift towards more simplicity and minimalism in fashion design. - **Illusory Nature of Color:** Innovative fashion campaigns can play with the illusory nature of color to drive marketing and sales. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can adopt regenerative practices and mono-color designs to create more sustainable and timeless clothing items. - **Textile and Fabric Manufacturing:** Textile and fabric manufacturers can switch to renewable energy sources and zero-waste machinery to reduce carbon emissions and waste production. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate the concept of color perception and illusions in their campaigns to create more creative and engaging visuals and messages. ## Related on Trend Hunter - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md)