# Stunning Projected Buildings The Macula Visually Honours the Old Town Square in Prague By Peter Vallas | Published 2011-02-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-macula References: [kotaku](http://kotaku.com/5664245/graphics-transform-600) & [themacula](http://www.themacula.com/index.php?/about/) The Macula is a video-mapping company that uses 3D projection on outdoor objects. Their videos are astonishing and one-of-a-kind. Their latest project takes us to the [city of Prague, Czech Republic](https://www.trendhunter.com/trends/fairmont-golden-prague) to honor the 600-year-old Old Town Square that nests in the heart of the city. The Macula made a [projected video](https://www.trendhunter.com/trends/immersive-lighting-experience) reviving the old structure and displaying its life through the times. It's an illusion that one wouldn't want to miss. **Implications** - Combining science and art is an example of how [projections on buildings](https://www.trendhunter.com/trends/3d-billboards) appeal to a variety of consumers who enjoy visual stimulation. Companies should continue to think of ways to educate their consumers on the technology behind their products, while keeping them interested with striking visuals. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 11% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Video Mapping:** Video mapping technology is revolutionizing the way buildings are visually displayed, offering new possibilities for engaging and immersive experiences. - **Combining Science and Art:** The fusion of science and art in video projections on buildings appeals to a wide range of consumers, creating opportunities for innovative and captivating storytelling. - **Visual Stimulation:** The use of visually stunning projections on buildings provides a unique and memorable experience for consumers, opening up avenues for creative marketing and advertising campaigns. ### Where This Applies - **Architecture:** The architecture industry can capitalize on video mapping technology to create interactive and dynamic facades that redefine the traditional concept of buildings. - **Entertainment:** The entertainment industry can leverage video mapping techniques to enhance live performances, concerts, and events, creating immersive experiences for audiences. - **Marketing and Advertising:** The marketing and advertising industry can utilize video mapping to create captivating brand experiences, engaging customers through visually striking campaigns. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Revived Heritage Courtyards](https://www.trendhunter.com/trends/savarin-project.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Stylishly Renovated Apartments](https://www.trendhunter.com/trends/stylishly-renovated-apartment.md)