# Cacao-Infused Whiskeys The Macallan Harmony Collection Consists of New Chocolatey Single Malts By Niko Pajkovic | Published 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-macallan-harmony-collection References: [bevnet](https://www.bevnet.com/spirits/2021/introducing-the-macallan-harmony-collection-rich-cacao-whisky) & [themacallan](https://www.themacallan.com/en-us)  Scottish whiskey maker The Macallan has unveiled its new line of [chocolate-infused single malts](https://www.trendhunter.com/trends/woodford-reserve-chocolate-whisper-redux) dubbed 'The Macallan Harmony Collection Rich Cacao.' The new [limited annual release series](https://www.trendhunter.com/trends/exclusive-whisky-releases) came as a result of Macallan whiskey maker Polly Logan's journey to Girona, Spain, where she began exploring the world of high-end chocolate. "I uncovered a great synergy between the whisky-making process and that of chocolate," said Logan, who brought her newfound passion back to Scotland. Logan drew from her experience in Spain, where she even worked with renowned pastry chef Jordi Roca to develop the 'The Macallan Harmony Collection Rich Cacao.' The result is a unique series made from [European and American oak casks](https://www.trendhunter.com/trends/pursuit-of-passion-wine-cask-collection), which deliver a rich single malt whiskey paired with the luxurious flavor of dark chocolate. Image Credit: The Macallan ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Chocolate-infused Spirits:** There is an opportunity for distilleries to incorporate chocolate flavors into their spirits, creating a unique and luxurious product for consumers. - **High-end Collaborations:** Collaborations with renowned chefs and experts in other industries can result in innovative and unique product offerings. - **Limited Annual Releases:** Creating limited annual release series can generate excitement and anticipation amongst consumers, driving sales and increasing brand loyalty. ### Sectors Adopting This - **Distilleries:** Distilleries can explore new flavors and ingredients to create unique and luxurious spirits, like chocolate-infused whiskeys. - **High-end Chocolate Makers:** High-end chocolate makers can collaborate with distilleries to create unique products that combine the flavors of both industries. - **Luxury Goods:** The limited annual release strategy can be adapted in other luxury goods industries to create hype and drive sales amongst consumers. ## Related on Trend Hunter - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md) - [Premium Chocolate Pairing Kits](https://www.trendhunter.com/trends/chocolate-pairing-kit.md) - [Tea-Inspired Whiskeys](https://www.trendhunter.com/trends/the-macallan-harmony-collection-whiskies.md) - [Sustainable High-End Spirit Ranges](https://www.trendhunter.com/trends/the-macallan-harmony.md) - [Celebratory Premium Whiskeys](https://www.trendhunter.com/trends/macallan-m-collection.md) - [New York-Themed Whiskeys](https://www.trendhunter.com/trends/distil-your-world-series.md) - [Metropolitan City-Inspired Whiskeys](https://www.trendhunter.com/trends/distil-your-world.md) - [Sherry Cask-Aged Whiskeys](https://www.trendhunter.com/trends/the-masters-anthology-whiskey.md) - [Versatile Chocolate-Flavored Whiskys](https://www.trendhunter.com/trends/crown-royal-chocolate-flavored-whisky.md)