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# Hazy Lingerie Lookbooks
The Loved One SS 2011 Collection is Vintage-Inspired

By Summer Luu | Published 2011-05-02 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/the-loved-one-ss-2011
References: [highsnobette](http://www.highsnobette.com/news/2011/04/29/the-loved-one-lingerie-look-book/) & [thelovedone.net](http://thelovedone.net)

The Loved One SS 2011 collection is showcased in a hazy set of photos for a lookbook that feels very nostalgic with a retro look.

The coy catalog features a [vintage lingerie line](https://www.trendhunter.com/trends/zhilyova) that is very lovely and alluring. As part of its collection, [retro high-waisted bottoms](https://www.trendhunter.com/trends/modibodi) do not go unnoticed, and little modern twists added to the panties are a charming touch for today's sultry gals. The Loved One is a team that is passionate about the past and specializes in vintage consulting. The company creates collections of vintage originals and remakes them for a variety of retailers. The Loved One has recently started to design and manufacture its own [vintage-inspired lingerie pieces](https://www.trendhunter.com/trends/velvet-heat) to keep up the classic momentum.

The Loved One SS 2011 lookbook features a sexy sets of lingerie that are a beautiful blast from the past.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 71% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage-inspired Lingerie:** Opportunity for designers and retailers to create and market lingerie with a nostalgic retro look.
- **Retro High-waisted Bottoms:** Potential for lingerie brands to incorporate high-waisted bottoms with modern twists for a charming and sultry appeal.
- **Vintage Consulting:** Demand for vintage consultants who specialize in creating collections of vintage originals and remakes for retailers.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can capitalize on the trend of vintage-inspired lingerie by offering a curated selection of nostalgic pieces.
- **Lingerie Design and Manufacturing:** Opportunity for lingerie designers and manufacturers to expand their product lines by creating vintage-inspired lingerie pieces.
- **Vintage Consulting Services:** Growing market for vintage consulting services to assist retailers in curating and creating collections of vintage and vintage-inspired fashion items.

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