# Edgy Road Trip Editorials 'The Lost Generation' Editorial for Vogue Japan is Edgy and Youthful By Lacey-Jane Walsh | Published 2013-12-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-lost-generation References: [fashioncow](http://fashioncow.com/2013/12/julia-nobus-lost-generation-daniele-iango-vogue-japan-december-2013/) & [vogue.co.jp](http://www.vogue.co.jp/) 'The Lost Generation' editorial for Vogue Japan is a youthful series filled with leather jackets, [denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and thigh-high boots. This edgy series focuses on three stylish blonde-haired slackers who are on a road trip (or aimlessly wandering). These models are seen on beach fronts, and hanging out in parking lots. This series has a rock'n'roll vibe to it. The male models in these shots can't even be bothered to put on shirts (most of the time). Their rocker chick companion sports red velvety thigh-high boots and a variety of different (but similar) black outfits; from short-shorts to leather ponchos and short black dresses. The name of this series seems fitting. Millennials are often thought of as being a kind of [lost generation](https://www.trendhunter.com/trends/gapstudios-fw25), and these models certainly seem lost and without a care. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Youthful Road Trips:** Disruptive innovation opportunity: Developing experiential travel services tailored for youthful demographics, offering curated road trip experiences with edgy and adventurous activities. - **Rock 'n' Roll Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly fashion lines inspired by the rock 'n' roll aesthetic, incorporating edgy designs and materials. - **Millennial Identity:** Disruptive innovation opportunity: Developing platforms or products that help millennials explore and redefine their sense of identity, addressing their perceived 'lost generation' status. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Introducing rental subscription services for edgy fashion pieces, allowing customers to experiment with trendy styles without the commitment of ownership. - **Travel and Tourism:** Disruptive innovation opportunity: Creating mobile apps that connect youthful travelers with local communities, offering unique road trip itineraries and recommendations based on their interests. - **Media and Publishing:** Disruptive innovation opportunity: Launching interactive digital platforms or magazines that provide a space for millennials to share their stories, struggles, and aspirations as part of the 'lost generation'. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Generation-Blending Skateboarding Campaigns](https://www.trendhunter.com/trends/always-out-there.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)