# Equipment Manager-Honoring Cleaning Campaigns Lysol Joins Alex Rodriguez on the Lost Bet Campaign By Amy Duong | Published 2024-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-lost-bet References: [lysol](https://www.lysol.com/products/laundry-sanitizers/lysol-laundry-sanitizer) & [prnewswire](https://www.prnewswire.com/news-releases/lysol-celebrates-equipment-managers-the-unsung-heroes-in-sports-with-the-stinkiest-job-laundry-302105829.html?tc=eml_cleartime)  With baseball season in full force, [Lysol](https://www.trendhunter.com/trends/germ-zone) works together with baseball icon Alex Rodriguez to create the Lost Bet campaign. This video campaign celebrates the work of equipment managers. In the video, fans see Rodriguez heading back into the locker room as an equipment manager. He learns how to beat the smells of the locker room with Lysol's [Laundry](https://www.trendhunter.com/trends/laundry-stain-remover) Sanitizer, which kills 99.9% of odor-causing bacteria. Rodriguez notes, "Equipment managers tackle piles of dirty laundry for their teams each day to keep everyone playing and feeling their best. I know first-hand the work that equipment managers put into a team, and that's why I'm partnering with Lysol to celebrate their off-the-field efforts that allow players to be their best on-the-field." There is an equipment manager behind every sports team who takes on the role of cleaning laundry post-games and practices. Lysol is sponsoring the AEMA with the '[Stink](https://www.trendhunter.com/trends/really-really-good-design) Steward Stipends' to aid in advancing their careers. Image Credit: Lysol ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 57% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Equipment Manager Appreciation:** Celebrating and recognizing the crucial role of equipment managers in sports through marketing campaigns and sponsorships. - **Laundry Sanitization Partnerships:** Collaborating with household cleaning brands to promote laundry sanitization products in sports settings through influencer endorsements. - **Stink Steward Stipends:** Offering financial support and career advancement opportunities to equipment managers in sports with initiatives like the 'Stink Steward Stipends'. ### Industries Being Reshaped - **Sports Marketing:** Exploring opportunities to highlight behind-the-scenes roles in sports like equipment managers for brand collaborations and campaigns. - **Household Cleaning Products:** Positioning laundry sanitization products as essential in sports facilities through partnerships with athletes and teams. - **Professional Development:** Supporting career growth for equipment managers in sports through financial aid programs and industry partnerships. ## Related on Trend Hunter - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md) - [Interactive Hygiene-Focused Football Experiences](https://www.trendhunter.com/trends/germ-zone.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Athlete-Approved Car Wash Campaigns](https://www.trendhunter.com/trends/soapy-joes-car-wash.md) - [Athlete Grooming Campaigns](https://www.trendhunter.com/trends/athlete-grooming.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Powerful Laundry Odor Removers](https://www.trendhunter.com/trends/downy-rinse-and-refresh.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Cleaning Tech-Backed Soccer Teams](https://www.trendhunter.com/trends/real-madrid-football-club.md)