# Literary-Inspired Socks The London Sock Exchange Released a Shakespeare-Inspired Sock Collection By Caitlyn Fernandez | Published 2021-12-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-london-sock-exchange References: [theliterarygiftcompany](https://www.theliterarygiftcompany.com/pages/search-results-page?q=the+london+sock+exchange) & [theliterarygiftcompany](https://www.theliterarygiftcompany.com/collections/socks/products/romeo-and-juliet-socks) 'The London Sock Exchange' partnered with the Shakespeare's Globe Trust to create these [novelty socks](https://www.trendhunter.com/trends/bombas-x-peanuts). The collection includes six socks inspired by a [Shakespearean classic](https://www.trendhunter.com/trends/macbeth-act-ii) like 'Macbeth,' 'Hamlet,' 'Romeo & Juliet,' 'Caesar' (The Tragedy of Julius Caesar), 'Bottom' (A Midsummer Night's Dream), and 'Cleopatra' (Antony and Cleopatra). Each sock depicts a different scene from the play, such as the balcony scene from Romeo & Juliet and Hamlet holding the skull during his monologue. The London Sock Exchange makes these socks by knitting them "with 200 needles for optimum strength and flexibility, and boasting hand-finished seams for maximum comfort." The socks come in two sizes, the small fitting a UK 3-6 and the large fitting a UK 7-12. [Book lovers](https://www.trendhunter.com/trends/eloise-collection) can purchase these socks for £12.00 each on The Literary Gift Company website. Image Credit: The London Sock Exchange, the Shakespeare's Globe Trust, The Literary Gift Company ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Novelty Socks:** The trend of creating novelty socks inspired by literature provides an opportunity for companies to partner with authors and publishers to create unique products. - **Brand Partnerships:** The trend of partnering with cultural institutions or organizations to create themed products offers an opportunity for companies to reach new audiences and tap into the reputation of these entities. - **Nostalgia Marketing:** The trend of creating products that reference classic literature and other cultural touchstones represents an opportunity for companies to tap into consumers' sense of nostalgia and create an emotional connection with their brand. ### Industries Being Reshaped - **Fashion:** Fashion companies can capitalize on the trend of novelty socks by tapping into the demand for unique, themed products that offer a playful way to express individuality. - **Publishing:** Publishers can partner with sock companies or other manufacturers to create products that leverage the popularity of their authors and bring their stories to life in new ways. - **Tourism:** Tourism companies can create themed products that celebrate the cultural landmarks and attractions in their destinations, providing visitors with unique souvenirs and memorable experiences. ## Related on Trend Hunter - [Playwright Collectibles](https://www.trendhunter.com/trends/pix-william-shakespeare.md) - [Halloween-Themed Sock Collections](https://www.trendhunter.com/trends/halloweenthemed-sock-collections.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md) - [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Artistic Gen Z-Inspired Socks](https://www.trendhunter.com/trends/doublesoul.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md) - [Romantic Regency Series Fashions](https://www.trendhunter.com/trends/deichmann-bridgerton-collection.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md)