# Comfy Kid-Carrying E-Bikes 'The Load' is a New E-Bike from Riese & Muller By Joey Haar | Published 2018-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-load References: [r-m.de](https://www.r-m.de/en-gb//e-cargo/) & [riesemuller.echoscomm](https://riesemuller.echoscomm.com/the-ultimate-family-transport) It's easy to appreciate the environmental friendliness of an e-bike as compared to a car, but for parents who need to shuttle their kids to and from school everyday, that appreciation is typically only theoretical with 'The Load' from e-bike company Riese & Muller, even parents can take advantage of [electric riding](https://www.trendhunter.com/trends/lectric-xpedition-20). 'The Load' offers the [electric power](https://www.trendhunter.com/trends/electric-cargo-bike-design) that consumers have come to expect from Riese & Muller, but it also packs an impressive amount of space for riding with little ones. It has stock dual-protected [child seats](https://www.trendhunter.com/trends/urban-arrow-line-smart-system-family) that feature seat belts and side bars, so kids riding along can stay safe. It also has an optional child cover to protect younger kids from the elements. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Comfy Kid-carrying E-bikes:** Disruptive innovation opportunity: Explore the market for customizable and comfortable e-bikes that cater specifically to parents who need to transport their children on a daily basis. ### Who This Affects Most - **E-bike Manufacturing:** Disruptive innovation opportunity: Design and manufacture e-bikes that are equipped with child-friendly features such as protected child seats and weather protection for younger kids. ## Related on Trend Hunter - [Urban Family-Friendly eBikes](https://www.trendhunter.com/trends/urbanisto-ebike.md) - [Family-Friendly Cargo E-Trikes](https://www.trendhunter.com/trends/cargo-etrike.md) - [Child-Toting Electric Trikes](https://www.trendhunter.com/trends/ouca-bikes.md) - [Configurable Cargo E-Bikes](https://www.trendhunter.com/trends/configurable-cargo-ebike.md) - [Low-Step Cargo eBikes](https://www.trendhunter.com/trends/lowstep-cargo-ebikes.md) - [Cargo-Protecting E-Bikes](https://www.trendhunter.com/trends/f900e-velo.md) - [Expandable Cargo E-Bikes](https://www.trendhunter.com/trends/expandable-cargo-ebike.md) - [Family-Friendly Electric Cargo Bikes](https://www.trendhunter.com/trends/trek-fetch.md) - [Compact Load-Hauling eBikes](https://www.trendhunter.com/trends/compact-cargo-ebike.md)