# Lemonade Stand Relief Ads Country Time Launched the 'The Littlest Bailout Relief Fund' Campaign By Daniel Johnson | Published 2020-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-littlest-bailout-relief-fund References: [marketingdive](https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/) & [countrytimebailout](https://www.countrytimebailout.com/?affiliate_id=youtube_60) [Country Time](https://www.trendhunter.com/trends/country-archer-provisions), a [Kraft Heinz](https://www.trendhunter.com/trends/kraft-heinz-3) brand, recently launched a new campaign named 'The Littlest Bailout [Relief Fund](https://www.trendhunter.com/trends/red-nose-day).' As part of the campaign, the company will distribute stimulus checks to children who are now unable to operate a lemonade stand due to the present COVID-19 pandemic. The brand released a shot video ad as part of 'The Littlest Bailout Relief Fund,' which shows a child operating a lemonade stand with no customers, and following that a voice reads, “Now the smallest of small businesses are about to get some help." Individuals can participate in the campaign be registering their kids to receive a $100 bailout check form company. Following this, claims will be chosen at random and those selected will be sent a commemorative check and a prepaid gift card. Image Credit: Kraft Heinz ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Child Entrepreneurship:** Disruptive innovation opportunity: Develop innovative ways to support and encourage child entrepreneurs in various industries. - **Microbusiness Stimulus:** Disruptive innovation opportunity: Create platforms and programs that provide financial support and resources to microbusinesses affected by crises. - **Corporate Social Responsibility:** Disruptive innovation opportunity: Develop new strategies for companies to demonstrate social responsibility and support communities in times of crisis. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Explore new ways to support and uplift small food and beverage businesses during challenging times. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative campaigns and initiatives that promote social causes and help small businesses. - **Financial Services:** Disruptive innovation opportunity: Design new financial products and services aimed at providing support and bailout relief to small businesses and entrepreneurs. ## Related on Trend Hunter - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Child-Friendly Lemonade Acquisitions](https://www.trendhunter.com/trends/poppilu-1.md) - [Cheeky Financial Stress-Alleviating Campaigns](https://www.trendhunter.com/trends/creative-promotional-campaign.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Margarita-Forward Campaigns](https://www.trendhunter.com/trends/cointreau-lime-of-credit.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md)