# Beneficial Nonprofit Wine Labels The Little Grape That Could is an Altruistic Toronto Vino Brand By Rebecca Byers | Published 2012-09-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-little-grape-that-could References: [citytv](http://www.citytv.com/toronto/citynews/life/money/article/226402--toronto-wine-label-gives-all-profits-to-charity) & [thelittlegrapethatcould](http://thelittlegrapethatcould.com/) The Little Grape That Could is a nonprofit Toronto wine company founded in July 2012 by a group of volunteers. The nonprofit wine brand donates 100% of its profits to the charity of the customer's choice. Currently offering two Argentinian wines (a Torrontés and a Cabernet Sauvignon), the Little Grape That Could is available in Ontario at [LCBO](https://www.trendhunter.com/trends/grow-wild-1) locations. Each bottle of The Little Grape That Could has a code printed on the back that the costumer is encouraged to enter online on the charity page of the company's website in order to select an organization for their donation. **Contact Information** The Little Grape That Could [website](http://thelittlegrapethatcould.com/) The Little Grape That Could on [Facebook](http://www.facebook.com/thelittlegrapethatcould/) The Little Grape That Could on [Twitter](http://twitter.com/TheLGrapeTCould) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Nonprofit Wine Brands:** Opportunity for wine companies to embrace a nonprofit model, donating a percentage of their profits to charity. - **Donation-based Rewards:** Potential for businesses to incorporate donation-based rewards programs, allowing customers to choose which charities receive their donations. - **QR Code Philanthropy:** Disruptive innovation opportunity to use QR codes on products, encouraging consumers to contribute to charitable causes by scanning codes and making donations. ### Sectors Adopting This - **Wine:** Wine industry has the potential to adopt a philanthropic approach, appealing to socially conscious consumers. - **E-commerce:** Opportunity for online retailers to incorporate donation-based rewards programs into their platforms, allowing users to support charities through their purchases. - **Technology:** Tech industry can leverage QR code technology to create innovative ways for consumers to make donations and support charitable organizations. ## Related on Trend Hunter - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Purpose-Driven Winery Programs](https://www.trendhunter.com/trends/bottles-for-better.md) - [Luxury Californian Wines](https://www.trendhunter.com/trends/guilty-grape.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Orchid-Inspired Canadian Wines](https://www.trendhunter.com/trends/grow-wild-1.md) - [Charitable Racoon-Inspired Beer](https://www.trendhunter.com/trends/raccoon-lager.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md) - [Collaborative Concert Wines](https://www.trendhunter.com/trends/2024-roy-thomson-white.md)