# Abusive Doodle Advertising The Line Campaign Limits Violence & Bullying By Summer Luu | Published 2010-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-line-campaign References: [theinspirationroom](http://theinspirationroom.com/daily/2010/the-line-promoting-respectful-relationships/) & [theline.gov.au](http://www.theline.gov.au/) The [Australian Government](https://www.trendhunter.com/trends/australian-gold) is running 'The Line' campaign to promote respectful and healthy relationships amongst young people. The campaign aims to reduce [violence against women and children](https://www.trendhunter.com/trends/this-is-not-a-home) while increasing young people's awareness about healthy relationships. The print ads include [bullying messages](https://www.trendhunter.com/trends/sandy-hook-promise) that can be found in today's digital age. 'The Line' campaign draws the line in what is and isn't acceptable. **Implications** - We often think of doodles as child's play, but in this campaign against bullying and abuse against women, doodles take a far more subversive tone. Companies can take advantage of this opportunity by using childlike illustrations and iconography to demonstrate more serious issues, thereby registering shock in the viewer. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Subversive Doodles:** Using childlike illustrations and iconography to demonstrate serious issues, registering shock in the viewer. - **Respectful Relationships:** Promoting healthy and respectful relationships among young people to reduce violence and increase awareness. - **Bullying Messages:** Using bullying messages in advertising campaigns to draw the line on what is and isn't acceptable behavior. ### Industries Being Reshaped - **Advertising:** Using unconventional and subversive methods to raise awareness on important issues through advertising. - **Education:** Incorporating messages about healthy and respectful relationships into educational curriculums for young people. - **Social Services:** Providing counseling and support services to help individuals in unhealthy or abusive relationships. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Encouraging Cartoon Campaigns](https://www.trendhunter.com/trends/redraw-your-world.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Women-Focused Digital Safety Initiatives](https://www.trendhunter.com/trends/the-durex-blocker.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md)