# The Lettuce Safe By Trendopoly | Published 2007-03-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-lettuce-safe References: [ubergizmo](http://www.ubergizmo.com/indexp.php) & [bimbambanana](http://www.bimbambanana.com/index.php?p=) The Lettuce Safe is based on the concept that lettuce is a boring and unwanted vegetable and is therefore the perfect place to hide your valuables, since nobody in their right mind would a) ever steal a lettuce and b) ever think of looking inside of your lettuce for hidden goods. So it's a great idea in terms of practicality, but it can't be doing much for lettuce self-esteem, now can it? **Implications** - Luckily lettuce isn't a person and is only a vegetable. One thing those behind the Lettuce Safe haven't considered, though, is what happens if a burglar breaks into your house, steals your stuff and decides to get comfortable by [making a sandwich](https://www.trendhunter.com/trends/salad-stand-vending-machine) in your kitchen. It sounds ridiculous, but there are cases of it happening. Personally, if a burglar did that at my house and the Lettuce Safe failed, I'd be impressed with the burglar's steely nerve and belligerence. And the Lettuce Safe for trying. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Hidden Safe Containers:** The concept of using unlikely items such as vegetables as hidden containers for valuables is a trend that can be applied to other household items such as furniture or decor to offer customers more security options. - **Discreet Valuables Storage:** More consumers are looking for discreet and unconventional ways to store their valuables that are not as obvious as traditional safes or lockboxes. - **Humorous Security Solutions:** Incorporating humor and playfulness into security solutions, as with the Lettuce Safe, provides an opportunity to appeal to new consumer demographics such as millennials and Gen Z. ### Where This Applies - **Home Security:** Companies in the home security industry can create new products and marketing campaigns that tap into the trend of discreet and unconventional valuables storage. - **Kitchenware and Gadgets:** Manufacturers of kitchenware and gadgets can explore the concept of hidden storage features in their products that offer customers additional functionality and security options. - **Retail and E-commerce:** Retailers and e-commerce companies that offer home decor and furnishings can promote and develop whimsical and humorous hidden storage options that cater to consumers seeking both security and style. ## Related on Trend Hunter - [Happy Desk Salad Kits](https://www.trendhunter.com/trends/happy-desk-salad-kits.md) - [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md) - [Design-Forward Countertop Herb Vases](https://www.trendhunter.com/trends/lettuce-grow.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md) - [Traditional Food Preservation Containers](https://www.trendhunter.com/trends/twist-food-storage-container.md) - [Packaged Romaine Leaf Lettuces](https://www.trendhunter.com/trends/romaine-leaf-lettuce.md) - [Dedicated Residential Delivery Doors](https://www.trendhunter.com/trends/parcel-safe.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md)