# Movie-Themed VR Exhibitions 'The Legendary Warcraft Experience' Brought VR to China's Malls By Katherine Pendrill | Published 2016-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-legendary-warcraft-experience References: [comicbook](http://comicbook.com/2016/01/05/warcraft-takes-over-a-mall-in-china-with-new-exhibit/) & [legendary](http://www.legendary.com/warcraft-hits-china-with-epic-mall-tour/) Legendary Pictures, [Blizzard Entertainment](https://www.trendhunter.com/trends/porsche-x-overwatch-2) and [Atlas Entertainment](https://www.trendhunter.com/trends/hyundai-motor) recently teamed up to bring the The Legendary Warcraft Experience to a number of malls in China. Designed to promote the upcoming movie 'Warcraft,' the event used real life props and a immersive VR ride to bring the fictional world to life. The Legendary Warcraft Experience began in Joycity in Chengdu, where guests were given a chance to see and experience content from the film. Guests were able to interact with a number of life-like character statues, as well as props, weapons and some of the costumes from the film. In addition to the physical exhibits, guests were also able to experience a VR ride, in which they soar through the skies of Azeroth, just like in the film. The movie-themed promotion ultimately gave fans a unique opportunity to interact with Warcraft's fantasy world through the use of physical and VR content. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Exhibitions:** Creating VR experiences that allow users to interact with real-life props and costumes from movies can enhance engagement and provide a unique promotional platform. - **Film-themed Immersive Experiences:** Designing immersive experiences in malls and public spaces centered around upcoming movie releases can generate excitement and attract fans. - **Integration of Physical and Virtual Elements:** Combining physical exhibits with virtual reality rides can create a more immersive and interactive experience, bridging the gap between the real and virtual worlds. ### Where This Applies - **Entertainment:** The entertainment industry can leverage virtual reality and immersive experiences to enhance engagement with fans and promote movies in unique ways. - **Retail:** Retailers can collaborate with studios and create movie-themed VR exhibitions in malls to attract customers, drive foot traffic, and boost product sales. - **Theme Parks:** Theme parks can incorporate VR rides and physical exhibits to offer visitors immersive experiences based on popular movies, creating new attractions and boosting attendance. ## Related on Trend Hunter - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Interactive Fantasy Universe Attractions](https://www.trendhunter.com/trends/the-immersive-quest.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md)