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# Lawn Bowling Park Events
The Lawn Club is a Taste of the South of France in Canada

By Grace Mahas | Published 2023-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-lawn-club
References: [greygooselawnclub](https://greygooselawnclub.ca/shop/)

![Lawn Bowling Park Events](https://cdn.trendhunterstatic.com/thumbs/507/the-lawn-club.jpeg)

The Lawn Club, presented by [GREY GOOSE® Vodka](https://www.trendhunter.com/trends/last-serve-bar), arrives in cities across Canada. This touring pop-up event offers Canadians an opportunity to immerse themselves in the cherished French pastime of pétanque, a [stylish twist on lawn bowling](https://www.trendhunter.com/trends/links-social-tour). Guests can showcase their skills on the lanes and then retreat to the Clubhouse to indulge in [refreshing cocktails](https://www.trendhunter.com/trends/refreshing-encounters) and delectable chef-made crêpes, providing the ultimate summertime experience in Canada.

The Lawn Club invites guests to reserve a lane for up to six people, with packages priced at approximately $45 per person. This unique experience can be purchased through the event's website. Event dates and locations include Toronto (July 5-9) at the North Lawn Stanley Barracks, Calgary (July 19-23) at Fort Calgary, Vancouver (August 2-7) at Concord Pacific Place Lot 039, and Montreal (August 23-27) at Old Port, Jardin Pétanque.

The $270 package includes access for six guests to the Lawn Club, one GREY GOOSE Vodka soda or spritz cocktail per guest, a 45-minute round of pétanque, and up to two hours in the stylish and private Clubhouse to enjoy additional cocktails and a selection of chef-created savory and sweet French crêpes.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 85% | Activity: 85% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Pop-up Entertainment Events:** The Lawn Club's touring pop-up event highlights the potential for more creative and interactive pop-up events that offer unique experiences to customers.
- **French-themed Experiences:** The Lawn Club's French pastime of pétanque and chef-made crêpes showcase the potential for French-themed experiences and products that offer a sophisticated and stylish twist.
- **Alcohol-based Experiential Marketing:** The Lawn Club, presented by GREY GOOSE® Vodka, highlights the potential for alcohol brands to create experiential marketing events that offer a unique and unforgettable tasting experience.

### Where This Applies

- **Event Planning:** The Lawn Club's touring pop-up event showcases a potential for event planning companies to offer unique and customizable experiences for customers.
- **Food and Beverage:** The Lawn Club's chef-made crêpes and curated cocktails showcase a potential for food and beverage companies to provide unique and sophisticated products and experiences.
- **Alcohol:** The Lawn Club, presented by GREY GOOSE® Vodka, highlights a potential for alcohol companies to create unique experiential marketing campaigns that offer an immersive and unforgettable tasting experience.

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