# Luxe Minimalist Home Cleaners The Laundress Introduces a New Luxury Cleaning Product Capsule By Kanesa D | Published 2024-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-laundress-1 References: [sfgate](https://www.sfgate.com/shopping/article/laundress-home-cleaning-product-launch-19511009.php) & [thelaundress](https://www.thelaundress.com)  The Laundress, a luxury laundry brand celebrated for its [eco and fabric-friendly formulas](https://www.trendhunter.com/trends/leaf-mineral), is now venturing beyond the laundry room by introducing its new Home Cleaning Collection. The collection showcases three new products infused with the beloved No. 247 Fragrance, which the company describes as reminiscent of a "blooming garden after the rain." This enchanting fragrance blend features eucalyptus, oak moss, lilac, jasmine, and lavender. With the introduction of the Home Cleaning Collection, The Laundress aims to elevate the cleaning experience, infusing it with the same [luxurious scents and effective formulas](https://www.trendhunter.com/trends/fabulosa-seasonal-collections) that have made its [laundry products popular](https://www.trendhunter.com/trends/unstopables-unlimited-collection) with discerning consumers. These products can be used to clean dishes, mirrors, glass, and surfaces, ensuring all areas of the home are evenly coated in the brand's relaxing scents. Image Credit: The Laundress ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 51% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Luxury Home Cleaners:** Luxury brands are expanding beyond traditional niches to offer premium cleaning products that enhance everyday chores with high-end experiences. - **Scent-infused Cleaning:** Cleaning products infused with sophisticated fragrances are transforming mundane home maintenance tasks into sensory delights. - **Eco-friendly Luxury:** High-end brands are now blending eco-conscious formulations with luxury, attracting consumers who value both sustainability and opulence. ### Who This Affects Most - **Home Cleaning Products:** The home cleaning products industry is seeing an influx of premium offerings that combine effective cleaning with luxurious and environmentally friendly ingredients. - **Luxury Consumer Goods:** The luxury consumer goods sector is diversifying to include high-end home cleaning products, appealing to affluent customers seeking holistic lifestyle upgrades. - **Eco-friendly Products:** Eco-friendly product lines are evolving to feature upscale items that do not sacrifice sophistication for sustainability. ## Related on Trend Hunter - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Inaugural Household Cleaning Capsules](https://www.trendhunter.com/trends/la-droguerie-collection.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Perfumer-Crafted Household Cleaners](https://www.trendhunter.com/trends/pinalen-luxury-scents.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Luxe Springtime Laundry Oils](https://www.trendhunter.com/trends/murasaki-scent-oil.md)