# Shipping Container Architecture The Freitag Store Brings New Light to Upcycling By Design Crack | Published 2007-02-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-latest-in-shipping-container-architecture-the-freitag-store References: [designcrack](http://designcrack.com/v2/2006/10/27/74/) & [freitag.ch](http://www.freitag.ch) The [Freitag](https://www.trendhunter.com/trends/freitag-x-tudes-studio) Messanger Bag is all about recycling “useless” refuse into a finely built product. Their [flagship store](https://www.trendhunter.com/trends/d142) is no different in its sensibility. It's thinness scares me coming from California earthquake country. But there is something about scary architecture that turns me on. **Implications** - The idea of [recycling to become more eco-chic](https://www.trendhunter.com/trends/coachtopia-1) is a corporate social responsibility initiative that could easily catapult a business in the forefront of consumers' minds. By reinventing a business to be earth-friendly, brands can reposition themselves as innovative and capitalize on showcasing the minimization of their ecological footprint. This will further entice consumers to the brand, as corporate social responsibility is now more of a concern than ever. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling Architecture:** Businesses can explore the potential of upcycling in architecture by using recycled materials to create sustainable stores and buildings. - **Scary Architecture:** Businesses can take architectural risks by creating unconventional designs that attract attention and intrigue customers, enhancing their brand image. - **Eco-chic Design:** Businesses can create an eco-friendly brand image by incorporating sustainable materials and designs, appealing to consumers' growing concern for corporate social responsibility. ### Sectors Adopting This - **Architecture:** Architecture firms can explore new avenues of using recycled materials and unconventional designs in constructing sustainable buildings that align with the evolving consumer preferences. - **Retail:** Retail companies can create a unique brand image by incorporating recycled and sustainable materials in store design while also showcasing a commitment to corporate social responsibility. - **Fashion:** Fashion brands can incorporate eco-friendly and sustainable materials in their products, catering to the increasing demand for environmentally conscious fashion choices. ## Related on Trend Hunter - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Reused Skyscraper Furniture Capsules](https://www.trendhunter.com/trends/aged-form-line.md) - [Ruin-Adaptive Shipping Container Homes](https://www.trendhunter.com/trends/barneys-ruins.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md)