# Ironic Cheese Ads Boursin Love Story Ends With an Untimely Combine Harvester By Vincent Salera | Published 2009-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-last-supper-boursin-cheese-ends-love-story References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/05/543522/) & [youtube](http://www.youtube.com/watch?v=QCp1BBEOlI0) This commercial for Boursin cheese begins with a young couple frolicking in the sun, enjoying a glass of wine, bread and Boursin cheese. What more could you ask for? There's a very unexpected twist to the ending of this love story, however, as you will soon see. Great work! The commercial was created by advertising agency RKCR Y & R, London with creative direction by Nicola Hawes and copy written by Andy Forrest. **Implications** - Businesses that integrate humor into either their actual products or marketing strategies will benefit in many ways. Firstly, they will portray themselves as an [approachable company](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor), and secondly as an organization in which people can trust. Consumers will be much more likely to invest in a company that isn't intimidating. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 11% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** There is a trend towards humorous advertising as a way for businesses to showcase their approachable and trustworthy nature. - **Unexpected Endings:** Ads with unexpected endings are becoming a trend in the advertising industry. - **Food Pairing:** A trend towards promoting food pairing options is emerging in the food industry. ### Who This Affects Most - **Advertising:** Advertising agencies have an opportunity to explore ways to use humor and unexpected endings to create memorable ads for their clients. - **Food and Beverage:** Food and beverage companies can leverage the trend towards promoting food pairing options to showcase their products in unique and memorable ways. - **Marketing and Branding:** Marketing and branding professionals can capitalize on the trend towards humorous advertising to create memorable campaigns for their clients. ## Related on Trend Hunter - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Quality-Focused Cheese Campaigns](https://www.trendhunter.com/trends/our-make-it-better-cheddar-campaign.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Creamy Umami Cheese Products](https://www.trendhunter.com/trends/boursin-rosemary-black-garlic.md) - [Flavor-Enhancing Crumbled Cheeses](https://www.trendhunter.com/trends/boursin-crumbles.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Spreadable Truffle Cheeses](https://www.trendhunter.com/trends/boursin-truffle.md)