# Post-Apocalyptic Mushroom Chocolates The Last of Us x Alice Mushroom Boosts Energy and Focus By Laura McQuarrie | Published 2025-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-last-of-us-x-alice-mushroom References: [adweek](https://www.adweek.com/convergent-tv/5-immersive-brand-collabs-for-the-last-of-us-season-2/) & [alicemushrooms](https://alicemushrooms.com/products/the-last-of-us-brainstorm)  Mutated fungus plays an important role in The Last of Us, leading to several mushroom-themed collaborations in anticipation of the show's second season—like The Last of Us x [Alice Mushroom](https://www.trendhunter.com/trends/mushroom-chocolates) Chocolates. Alice Mushrooms, known for its [functional mushroom chocolate](https://www.trendhunter.com/trends/alice-mushrooms1), collaborated with the hit [HBO](https://www.trendhunter.com/trends/high-caf-ground-coffee) series to create a daily chocolate supplement that delivers a delicious boost of energy, focus, and clarity. The vegan-friendly mushroom chocolate is fueled by all-natural ingredients and functional mushrooms like lion's mane and corcydeps, as well as guarana, a caffeinated Brazilian berry. Eating a square provides an instant boost, and supports long-term brain health with continued use. Diehard fans of the show can pick up the collaboration in a special edition collector's set that includes a hand-built preserved moss box. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 76% | Activity: 80% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Mushroom Integration:** Functional mushrooms like lion's mane and cordyceps are increasingly being incorporated into everyday consumables, offering consumers a combination of wellness benefits and familiar formats. - **Pop-culture Collaborations in Food:** Brands are partnering with popular entertainment franchises to create limited edition products, allowing them to tap into dedicated fandoms and create buzz in niche markets. - **Sustainable Packaging Innovations:** Special edition packaging, such as hand-built preserved moss boxes, is being employed to enhance the consumer experience while promoting eco-friendly and sustainable practices. ### Where This Applies - **Functional Foods Industry:** The functional foods sector is expanding with innovations that integrate health-boosting ingredients into traditional snacks and sweets. - **Entertainment Merchandise Sector:** Collaborations with TV shows and movies are transforming standard merchandise, blending collectible appeal with consumable products. - **Packaging and Design Industry:** Custom packaging solutions that emphasize sustainability and creativity are becoming increasingly integral in the product design process. ## Related on Trend Hunter - [Cordyceps-Infused Coffees](https://www.trendhunter.com/trends/high-caf-ground-coffee.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md) - [Social Elevation Chocolates](https://www.trendhunter.com/trends/alice-mushrooms-party-trick.md) - [Adaptogenic Dark Chocolates](https://www.trendhunter.com/trends/limited-edition-dark-chocolate.md) - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [Functional Mushroom-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-truffle-bars.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md) - [Mushroom-Infused Hazelnut Spreads](https://www.trendhunter.com/trends/ghia-x-alice-mushrooms.md)