# Luxe Media Loungers The Heimweh Loge is the Lamborghini of Chairs By Alex Covert | Published 2009-04-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-lamborghini-of-chairs-the-heimweh-loge References: [ballerhouse](http://www.ballerhouse.com/2009/03/30/kick-back-in-the-heimweh-multimedia-chair/) & [heimweh.info](http://www.heimweh.info/) The display of this chair with a Lamborghini in the background sets the tone appropriately, I think. Designer Helmut Schafferhofer obviously sees his Heimweh Loge chair as a luxury item. The Heimweh Loge looks like a fancy barber chair surrounded by a giant, Stargate-inspired base; it houses a 22-inch LCD, DVD and CD player. This chair seems worthy of even the highest-paid AIG executives. **Implications** - Whether or not they are living luxurious lifestyles, consumers that own at least one prestigious piece feel ahead of the pack. In a world where people are judged more by what they own than who they are, even one simple piece of furniture that gives the appearance of luxury living is a popular choice. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Furniture:** There is a growing market for high-end, luxury furniture that offers a unique and visually stunning experience to consumers. - **Smart Home Furniture:** The integration of technology into furniture such as LCD screens and other media devices is becoming more popular, providing consumers with convenient, all-in-one solutions. - **Experience-driven Products:** Products that offer a unique and immersive experience to consumers, such as the Heimweh Loge chair, are becoming increasingly popular as people seek out new ways to enrich their lives. ### Who This Affects Most - **Luxury Retail:** As more consumers seek luxury experiences, the luxury retail industry has an opportunity to expand its offerings to include high-end furniture like the Heimweh Loge. - **Smart Home Industry:** As technology evolves and consumers become more connected, the smart home industry can capitalize on the integration of technology into furniture and other household items to provide innovative products for consumers. - **Entertainment Industry:** As consumers seek out immersive experiences, the entertainment industry can create new products and platforms that provide a unique and engaging experience, such as incorporating media devices into furniture like the Heimweh Loge. ## Related on Trend Hunter - [Ergonomic Luxe Comfortable Chairs](https://www.trendhunter.com/trends/lounge-chair-1.md) - [Supercar-Inspired Lounge Chairs](https://www.trendhunter.com/trends/prova-mo53-lounge.md) - [Luxe Car-Collaborative Gaming Chairs](https://www.trendhunter.com/trends/the-pinnacle.md) - [Opulent Robotic Gamer Chairs](https://www.trendhunter.com/trends/moiin-robodesk-gaming-chair.md) - [Driver Seat-Inspired Office Chairs](https://www.trendhunter.com/trends/mercedesamg-office-chair.md) - [Supercar-Inspired Furniture Pieces](https://www.trendhunter.com/trends/ufo-lamborghini-furniture-pieces.md) - [Wavy Lounge Chair Designs](https://www.trendhunter.com/trends/wavy-lounge-chair.md) - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Celestial Silkscreened Armchairs](https://www.trendhunter.com/trends/vanity-fair-xc-armchair.md)