# Contemporary Transilvanian Couture 'The Lady is a Vamp' Shows How Demons Become Vixens By Amelia Roblin | Published 2011-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-lady-is-a-vamp References: [fashionising](http://www.fashionising.com/industry/b--Fashgasm-852011-6755.html) & [contarsy-karecha](http://www.contarsy-karecha.com/) The myth of vampires has been used throughout history to represent the dangers of mysterious women, but 'The Lady is a Vamp' takes this imagery out of context to show how looking devilishly attractive is now more virtue than vice. Photographers Seth Karecha and Ron Contarsy collaborated on these fantastical spreads for the May 2011 issue of Hong Kong Tatler. The ravishing blonde Sam Rayner brings a softness to dark and detailed fashions, with piercing eyes and a sinfully flawless figure that might have caused some to look away. A sinuous 1920s hairstyle by Dante Blandshaw gives the model a classic sophistication that's enhanced by couture looks of lace, feathers, tassels and draped silk. The looks of 'The Lady is a Vamp' capture a foxy, feminine image that marks the era when such a term and a type became more irresistible. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Contemporary Transilvanian Couture:** Opportunity for fashion designers to create innovative, dark and detailed designs that capture the allure of vampires in a modern context. - **'the Lady Is a Vamp' Fashion Spread:** Opportunity for photographers to create fantastical and captivating fashion spreads that explore the juxtaposition of darkness and beauty. - **Sophisticated 1920s Hair:** Opportunity for hairstylists to reinvent classic 1920s hairstyles with a modern twist, adding a touch of elegance to contemporary looks. ### Who This Affects Most - **Fashion Design:** Fashion designers can draw inspiration from the vampiric aesthetic to create captivating and unique designs. - **Photography:** Photographers can experiment with dark and fantastical themes to create striking fashion spreads that capture attention. - **Hair and Beauty:** Hairstylists can explore the elegance of 1920s hairstyles and adapt them to suit modern fashion trends, offering clients a sophisticated and unique look. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)