# Naturally Derived Cleaning Solutions The Lab Co. Introduced Three New Products for Home Cleaning By Michael Hemsworth | Published 2024-08-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-lab-co References: [naturalproductsonline](https://www.naturalproductsonline.co.uk/whats-new-in-store/the-lab-co-refreshes-home-care-with-three-new-products/) & [thelabco](https://www.thelabco.com)  The Lab Co. has announced three new additions to its product portfolio to provide consumers with a naturalistic, plant-based way to keep their home clean. The products include the Fabric & Room Spray, All-Purpose Cleaner and Washing Up Liquid, which are each formulated with plant, mineral and naturally derived ingredients. The products are each biodegradable and come in bottles made with 30% recycled materials. The products are priced from £4 to £7, depending on the variety, and put a variety of clean scent profiles in the spotlight. Founder Joshua Gilbertson commented on the new offerings from The Lab Co. saying, "We are thrilled to introduce these new products to our customers. Our goal has always been to make clean and sustainable living more accessible and convenient for everyone while bridging the gap between luxury and everyday care routines. With the addition of the Fabric & Room Spray, All-Purpose Cleaner, and Washing Up Liquid, we are further empowering our customers to make wellness choices in their daily lives." Image Credit: The Lab Co. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 63% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Cleaning Agents:** The rise in plant-derived cleaning agents offers an eco-friendly alternative to traditional chemical cleaners. - **Biodegradable Packaging:** Sustainable packaging made from biodegradable materials is reducing environmental impact and waste. - **Natural Scent Profiles:** Highlighting naturally sourced fragrance profiles taps into consumer desire for organic and pleasant-smelling living spaces. ### Who This Affects Most - **Eco-friendly Cleaning Products:** Introducing natural cleaning solutions aligns with the global push towards sustainability and green living. - **Household Goods:** The household goods sector can benefit from integrating naturally derived ingredients to meet growing consumer demand. - **Recycled Materials Manufacturing:** Manufacturers using recycled materials can cater to environmentally conscious consumers looking for sustainable packaging options. ## Related on Trend Hunter - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Plant-Powered Lavender-Scented Everyday Cleaners](https://www.trendhunter.com/trends/everyday-cleaner.md) - [Plant-Based Household Products](https://www.trendhunter.com/trends/paperbird-blue.md)