# Anti-Radiation Fashion 3 La-La Bras By lourdes sanchez bayas | Published 2008-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-la-la-bras References: [gizmodo](http://gizmodo.com/392511/embedded-bra-improves-moods-and-protects-boobs-from-harmful-cellphone-radiation) & [beautyworldjapan](http://www.beautyworldjapan.com/en/) This [anti-radiation bustier](http://gizmodo.com/392511/embedded-bra-improves-moods-and-protects-boobs-from-harmful-cellphone-radiation) was one of the featured items at the Beauty World Japan exhibition taking place in Tokyo this week. The **La-La** is a tourmaline-embedded bra/girdle whose purpose is to neutralize harmful radiation emissions from cell phones and improve a woman's bad moods (PMS-related?) by emitting fields of negative ions. Tourmaline is a crystal mineral compound that is supposed to possess some obscure health-related beneficial properties. Tourmaline has never been proven, as far as I know, to possess any medicinal or health-related benefits so this "miracle bra" is more science fiction than anything else. Tin foil hat or snake oil? Any choice is a good choice. Here's some more radiation protection fashion: ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Anti-radiation Clothing:** Opportunity to create clothing that neutralizes harmful radiation emissions from electronic devices. - **Embedded Crystals:** Potential for incorporating crystals or minerals with health-related beneficial properties into various fashion items. - **Wellness Wearables:** Emerging market for wearable devices that have wellness benefits, such as improving mood or reducing stress. ### Sectors Adopting This - **Fashion:** Fashion industry can explore the creation of anti-radiation clothing and incorporate crystals/minerals into their designs. - **Technology:** Tech industry can develop wearable devices that promote wellness and integrate radiation protection features. - **Health and Wellness:** Opportunity for the health and wellness industry to market products that claim to have health-related benefits through embedded crystals or minerals. ## Related on Trend Hunter - [Protective Silver-Infused Jackets](https://www.trendhunter.com/trends/shielding-jacket.md) - [Mobile EMF Protection Inserts](https://www.trendhunter.com/trends/mobile-emf-protection.md) - [Space‑grade Privacy Jackets](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket.md) - [Anti-EMF Technology Chips](https://www.trendhunter.com/trends/eneu-harmonice.md) - [Radio Wave-Balancing Stickers](https://www.trendhunter.com/trends/omnia-radiation-balancer-stickers.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Anti-Radiation Smartphone Chargers](https://www.trendhunter.com/trends/radiationblocking-charger.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Cooling Antibacterial Apparel](https://www.trendhunter.com/trends/popilush-bluetag.md)