# Plant-Based Octopus Alternatives The Kraken by Revo Foods is Made with Fungi Protein By Laura McQuarrie | Published 2024-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-kraken-by-revo-foods References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/revo-foods-kraken-first-plant-based-octopus/) & [shop-revo-foods](https://shop-revo-foods.com/products/the-kraken)  The [Kraken](https://www.trendhunter.com/trends/unregular-bakery) by [Revo Foods](https://www.trendhunter.com/trends/revo-foods) is a [plant-based alternative to octopus](https://www.trendhunter.com/trends/vegan-seafood-options) made with fungi protein and what the Austrian startup calls a "unique new 3D structuring approach." This vegan-friendly octopus alternative is ready to eat but it can also be grilled, fried or baked and used to recreate a wide range of globally inspired dishes. "Octopus tentacles, with their intense color and distinct suckers, are a very special product with an exciting look. So far, there has been no realistic alternative on the market," says Niccolo Galizzi, head of foodtech at Revo Foods. Beyond offering a look and texture that mimics traditional octopus, The Kraken is rich in omega-3 fatty acid and fiber. Because The Kraken is made with mycoprotein, it requires significantly less processing than other raw ingredients commonly used in plant-based products. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 68% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Innovation:** Exploring fungi-derived protein for plant-based meat alternatives presents opportunities for sustainable solutions with improved nutritional profiles. - **3D Printing in Food Technology:** Leveraging unique 3D structuring methods for plant-based creations sparks creativity in food product development and enhances consumer experience. - **Global Cuisine Adaptation:** Creating plant-based alternatives that can be used in diverse global dishes opens up markets for culinary innovation and cultural fusion in food products. ### Where This Applies - **Foodtech:** Incorporating mycoprotein into plant-based food products revolutionizes traditional food processing methods and drives innovation within the food technology sector. - **Plant-based Food Manufacturing:** Developing sustainable plant-based alternatives with realistic textures and nutritional benefits disrupts the plant-based food manufacturing industry and meets growing consumer demand for healthier options. - **Culinary Arts:** Introducing plant-based ingredients that mimic traditional seafood textures encourages experimentation and creativity in global cuisine, pushing the boundaries of culinary arts towards more sustainable practices. ## Related on Trend Hunter - [Textural Octopus Meat Alternatives](https://www.trendhunter.com/trends/revo-foods.md) - [Plant-Based Squid Appetizers](https://www.trendhunter.com/trends/plant-based-squid.md) - [Plant-Based Fish Products](https://www.trendhunter.com/trends/black-cod-alternative.md) - [Cultured Oyster Alternatives](https://www.trendhunter.com/trends/oyster-alternative.md) - [Unconventional Fish Alternatives](https://www.trendhunter.com/trends/woop4.md) - [Fungi-Powered Plant-Based Meat Products](https://www.trendhunter.com/trends/minced-fungi-protein.md) - [Plant-Based Seafood Alternatives](https://www.trendhunter.com/trends/plant-based-fish-dishes.md) - [Fish-Free Calamari Fries](https://www.trendhunter.com/trends/calamari-fries.md) - [Vegan Squid Eggs](https://www.trendhunter.com/trends/vegan-squid-egg.md)