# Hipster Coupling Campaigns The Kooples Autumn 2012 LookBook Dons Couples with Stylish Layering By Alexandra Serrano | Published 2012-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-kooples-autumn-2012-look-book References: [highsnobette](http://www.highsnobette.com/news/2012/08/08/the-kooples-lookbook-autumn-2012/) & [thekooples](http://www.thekooples.com/) Romantic and chic, the Kooples Autumn 2012 lookbook is at the forefront of this fall season’s laid-back elegance. With Highsnobette deeming the collection “a mix of New Yorkian rock and Pariasian chic,” their look book is a fantastic marriage of both exemplary styles. Branding for the The Kooples is highly dependent on oozing a [cool Parisian hipster style](https://www.trendhunter.com/trends/back-to-the-city) that appeals to fashion-savvy young adults aiming to look smart. Using some of the [chicest couples](https://www.trendhunter.com/trends/wedding-shop-campaign), the collection shines through with its model’s adherence to brand identity. Appearing this season are Portuguese graffiti artist André Saraiva and his model/designer girlfriend Annabelle Dexter Jones. The promotion also features [musician Devendra Banhart](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) with Ana Kras, and Jamie Burke with beau Mila de Wit. The campaign does a stand-up job at portraying hip elegance with mass appeal. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hipster Couples Fashion:** A trend in the fashion industry that targets fashion-savvy young adults with a cool Parisian hipster style that focuses on couples fashion. - **Romantic-chic Style:** A trend that combines 'New Yorkian rock and Parisian chic' styles to create a laid-back yet elegant look in fashion. - **Brand-customer Pairing:** A trend in marketing where the brand uses famous couples as the models to uphold the brand's identity. ### Industries Being Reshaped - **Fashion Industry:** A great opportunity for the fashion industry to tap into the growing trend of hipster couples fashion. - **Marketing Industry:** A chance for the marketing industry to promote 'romantic-chic' style that presents a fashion-forward image to fashion-savvy young adults. - **Modeling Industry:** Opportunities abound for models in the modeling industry to showcase the 'romantic-chic' style by partnering as couples. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md)