# Cinematic GenAI Campaigns The Know-It Alls by Perplexity is a Movie-Style Trailer By Laura McQuarrie | Published 2024-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-knowit-alls References: [adweek](https://www.adweek.com/brand-marketing/ai-startup-perplexity-drops-hollywood-caliber-fake-movie-trailer-as-its-first-ad/) & [perplexity.ai](https://www.perplexity.ai/)  Inspired by an unofficial slogan, "Know It All," [generative artificial intelligence startup](https://www.trendhunter.com/trends/amazon-ads-creative-agent) [Perplexity](https://www.trendhunter.com/trends/ai-searchfocused-platform) launched its [first paid marketing campaign](https://www.trendhunter.com/trends/coca-cola-ai), The Know-It Alls. Los Angeles-based indie agency Sandwich brought The Know-It Alls to fruition. "They said, ‘We don’t want to make an ad for Perplexity, we want to make a trailer for a movie that doesn’t exist—something about discovery, where the characters subtly use our platform, but the brand is barely present,’” said Sandwich founder Adam Lisagor. While some timeless storytelling tropes are at play—like the main character who has fallen from grace yet is eager to make a comeback—the trailer was intentionally created to feel as real as possible and avoid having viewers immediately peg it as a fake trailer or parody. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 87% | Activity: 93% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Movie-style Marketing Campaigns:** Advertising campaigns mimicking movie trailers can create a more engaging and cinematic consumer experience. - **Generative AI in Advertising:** The use of generative AI can transform traditional marketing strategies by integrating sophisticated storytelling elements. - **Subtle Brand Integration:** Marketing that subtly incorporates product use without overt branding can achieve a more organic and genuine appeal. ### Sectors Adopting This - **Film Production:** Film production techniques repurposed for advertising signal a shift towards highly polished and narrative-driven marketing content. - **Artificial Intelligence:** Artificial intelligence is emerging as a powerful tool in creating innovative and highly personalized advertising campaigns. - **Marketing and Advertising:** The evolution of marketing and advertising techniques towards story-driven content is redefining consumer engagement. ## Related on Trend Hunter - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [AI-Aged Executive Spoof Ads](https://www.trendhunter.com/trends/aicandy-energym.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [AI-Generated Ad Tools](https://www.trendhunter.com/trends/aigenerated-ad.md)