# Chef-Approved QSR Chicken Bowls The KFC $5 Bowls Have Been Reformulated and Relaunched By Michael Hemsworth | Published 2026-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-kfc-5-bowls References: [source86](https://source86.com/kfc-5-bowls-matty-matheson-10-tuesdays/) & [kfc](https://www.kfc.com/)  The [KFC](https://www.trendhunter.com/trends/kfc-5-bowls) $5 Bowls menu has been relaunched by the QSR brand to help keep the high-quality, value-led meal options relevant with today's consumer. The menu now features [Matty's](https://www.trendhunter.com/trends/calendar-assistants) Cheesy Nuggy Gravy Bowl, which was created through a partnership with chef Matty Matheson and starts off with fries topped with chicken nuggets, cheese curds and brown gravy. The menu also features the Mac & Cheese Bowl, Mashed Potato Bowl, Spicy Mac & Cheese Bowl and the Spicy Mashed Potato Bowl. The KFC $5 Bowls menu is being relaunched alongside the revival of the $10 Tuesdays meal deal that will offer customers access to an eight-piece dark meat bucket of fried chicken or tenders for $10. The Bowls and the promotion are positioned to help catch the attention of value-hungry consumers and combat against market fatigue. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 67% | Activity: 71% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Chef Partnerships:** Collaborations with renowned chefs like Matty Matheson are increasingly being used by QSR brands to enhance menu credibility and appeal to culinary-savvy consumers. - **Value-driven Menu Innovation:** The resurgence of affordable, yet high-quality meal offerings aims to attract budget-conscious diners in a competitive market. - **Spicy Flavor Variations:** Incorporating spice into classic menu items is becoming a popular method for brands to rejuvenate interest and cater to diverse taste preferences. ### Sectors Adopting This - **Quick-service Restaurants:** QSRs are leveraging chef-backed menu launches to stand out amidst intense competition and shifting consumer expectations. - **Food and Beverage Partnerships:** Strategic collaborations between brands and celebrity chefs offer new avenues for innovation and differentiation in the culinary market. - **Consumer Value Promotions:** Revamping cost-effective deals aims to drive customer retention and capture the interest of repeat visitors seeking affordable dining options. ## Related on Trend Hunter - [Korean Cuisine QSR Bowls](https://www.trendhunter.com/trends/kfc-korean-bbq-bowls.md) - [Multi-Person Meal Bundles](https://www.trendhunter.com/trends/family-feasts.md) - [Chicken-Packed QSR Bowls](https://www.trendhunter.com/trends/kfc-5-bowls.md) - [Familial Comfort Food Meals](https://www.trendhunter.com/trends/double-mash-meal.md) - [Festive Gravy Flights](https://www.trendhunter.com/trends/gravy-flight.md) - [Auto Race-Inspired QSR Meals](https://www.trendhunter.com/trends/fill-ups-meal-deal.md) - [Indulgent Wintertime Macaroni Bowls](https://www.trendhunter.com/trends/macncheese-bowls.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md)