# Cocktail Ring Keys Sheilas' Wheels 'KeyRing' Lets You Unlock the Car With a Gemstone By Gemma Vardon | Published 2009-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-key-to-womens-safety References: [ilovesheilas](http://www.ilovesheilas.com) & [sheilaswheels](http://www.sheilaswheels.com/helpful_resources/helpful_resources.html) Sheilas’ Wheels has invented a car key disguised as a [cocktail ring](https://www.trendhunter.com/trends/nontraditional-engagement-ring), ensuring the driver’s key is always safe in hand. Devised by Sheilas’ Wheels following research which reveals women spend over 416 hours in their lifetimes (or two and a half weeks) rifling through handbags in search of ‘buried’ car keys. The *[KeyRing](https://www.trendhunter.com/trends/care-tint-balm-keyring)* allows the wearer to [lock and unlock a car door](https://www.trendhunter.com/trends/samsung-wallet-and-mercedesbenz) simply by pressing the ring’s gemstone. Once safely inside their cars, women can lock the doors and search for their standard car keys, allowing them to start the engine and drive away without the risk of feeling anxious or stressed at the wheel. Phew… ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Disguised Key Accessories:** There is potential for more disguised key accessories which can cater to different preferences such as bracelets or necklaces. - **Smart Key Technology:** Smart key technology can be further developed to make the unlocking and locking of cars more secure and convenient. - **Time-saving Devices:** The market for time-saving devices can be explored more, especially those that solve common everyday problems. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry can adopt more convenient and secure unlocking and locking systems for cars. - **Fashion Industry:** The fashion industry can explore developing more disguised key accessories to cater to different preferences. - **Consumer Electronics Industry:** The consumer electronics industry has opportunities for developing time-saving devices that solve everyday problems. ## Related on Trend Hunter - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Tactile Vehicle Key Fobs](https://www.trendhunter.com/trends/car-key-fob.md) - [Antitheft Car Key Carriers](https://www.trendhunter.com/trends/car-key-faraday-shield.md) - [Manicure-Safe Soda Can Accessories](https://www.trendhunter.com/trends/pepsi-ring.md) - [Rope-Style Jewelry Collections](https://www.trendhunter.com/trends/tiffany-and-co.md) - [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md) - [Compact Key-Fob Consoles](https://www.trendhunter.com/trends/playfob.md) - [Whimsical Remote-Controlled Car Bags](https://www.trendhunter.com/trends/remotecontrolled-cars.md) - [Elegantly Custom Car Keys](https://www.trendhunter.com/trends/formawerx-era-collection.md)