# Teddy Bear Exhibitions 'The Keeper' Exhibition Features 3,000 People Posing with Their Teddy Bears By Hayley McGlone | Published 2016-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-keeper-exhibition References: [designboom](http://www.designboom.com/art/new-museum-the-keeper-ydessa-hendeles-exhibition-08-09-2016/) & [vogue](http://www.vogue.com/13460396/the-keeper-new-museum-exhibition/) The New Museum is hosting 'The Keeper' exhibition, which features 3,000 photographs of people posing with their teddy bears. 'The Keeper' exhibition focuses on the preservation of objects, artworks and images, specifically those related to teddy bears. 'The Keeper' draws on impulse people have to save and hold on to items, regardless of the value. Along with some of the photographs featured in display cases are next to antique stuffed animals. The exhibition includes 'The Teddy Bear Project' to emphasize the overarching theme of attachment to objects. Curator Massimiliano Gioni used the attachment to teddy bears to showcase the attachment people have to personal mementos and private collections, even if the owner is the only one to see value in the object. Photo Credits: [designboom](http://www.designboom.com/art/new-museum-the-keeper-ydessa-hendeles-exhibition-08-09-2016/), [vogue](http://www.vogue.com/13460396/the-keeper-new-museum-exhibition/) ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Object Preservation:** Personal item preservation can be a significant market vertical. - **Sentimental Attachments:** Emotions and feelings can be monetized to create new business opportunities. - **Nostalgia Tourism:** Tourism around preserving historical and personal memorabilia can provide a new opportunity for tourism startups. ### Sectors Adopting This - **Museums:** Museums and art galleries could grow a segment of their business around the psychology of saving sentimental items. - **Tourism:** Nostalgia tourism could appeal to a subset of tourists with a curiosity about sentimental memorabilia. - **E-commerce:** Companies can tap into a niche market of personalized products to target people's emotional attachment to items. ## Related on Trend Hunter - [Plushie-Inspired Art Events](https://www.trendhunter.com/trends/brent-estabrook-smiles.md) - [Director-Celebrating Artful Exhibitions](https://www.trendhunter.com/trends/world-of-tim-burton.md) - [Archive Film Exhibitions](https://www.trendhunter.com/trends/wes-anderson-the-archives.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Playful Button-Focused Exhibitions](https://www.trendhunter.com/trends/beau-mccall.md) - [Playful Modern Art Shows](https://www.trendhunter.com/trends/brent-estabrook-debuts-storytime.md) - [Travel Photography Exhibitions](https://www.trendhunter.com/trends/all-within-the-detour.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Teddy Bear NFTs](https://www.trendhunter.com/trends/teddy-bear-nfts.md)