# Italian Furnishing Collections Potocco Launches the Keel Collection and the Clue Carpets By Elena Rahman | Published 2022-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-keel-collection References: [potocco.it](https://potocco.it/)  Potocco launches the Keel Collection, a new range of lighting designed by M+V. The Italian brand continues its journey under the creative direction of Chiara Andreatti who brings a new range to architectural spaces. In tandem with its Keel launch, the brand debuted its [first outdoor carpet range](https://www.trendhunter.com/trends/inaugural-outdoor-furniture-collection), dubbed the Clue Carpets. The Keel Collection now offers a [range of seating](https://www.trendhunter.com/trends/australian-design-brand), including a chair, small armchair, and stool available in two heights. The seats in the range maintain the brand's traditional seat silhouette inspired by [nautical design codes](https://www.trendhunter.com/trends/giorgetti-maserati-edition). Potocco's Clue Carpets collection is designed specifically for the outdoors. The range offers a set of complementary outdoor rugs to the Keel Collection, creating unity between both sets of products. Image Credit: Potocco ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 4% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Outdoor Furnishing:** The launch of Potocco's Clue Carpets collection offers room for disruptive innovation in the outdoor furnishing industry. - **Architectural Lighting:** Potocco's Keel Collection presents an opportunity for disruptive innovation in the architectural lighting industry. - **Nautical Design:** The Keel Collection's seats inspired by nautical design codes could inspire disruptive innovation in industries such as yacht building and cruise ship design. ### Industries Being Reshaped - **Furniture:** Potocco's new furnishing collections offer opportunities for disruptive innovation in the furniture industry. - **Textiles:** The launch of Potocco's Clue Carpets collection presents opportunities for disruptive innovation in the textile industry, particularly in the development of outdoor textiles. - **Home Decor:** Potocco's new collections offer opportunities for disruptive innovation in the home decor industry, particularly in the development of visually striking and functional pieces for modern architectural spaces. ## Related on Trend Hunter - [Modern Furniture Series Expansions](https://www.trendhunter.com/trends/seashell-nuo.md) - [Modular Italian Seating](https://www.trendhunter.com/trends/san-l.md) - [Sophisticated Workplace Furniture](https://www.trendhunter.com/trends/tailored-collection.md) - [Repetitive Curvaceous Seating Designs](https://www.trendhunter.com/trends/colle-sofa.md) - [Collaborative Home Design Collections](https://www.trendhunter.com/trends/culture-and-craft.md) - [Life-Exploring Colorful Furniture](https://www.trendhunter.com/trends/arper.md) - [Versatile Natural Structural Furniture](https://www.trendhunter.com/trends/eolias.md) - [Vibrantly Designed Modern Collections](https://www.trendhunter.com/trends/cimento.md) - [Curvaceous Furniture Collections](https://www.trendhunter.com/trends/archibong-collection.md)