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# Thrifty Streetwear Editorials
'The Kaiser' Story for The Ones 2 Watch Features Eclectic Clothes

By Jana Pijak | Published 2016-06-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-kaiser
References: [theones2watch](http://theones2watch.com/editorial/men/26828/) & [federicofernandez.tumblr](http://federicofernandez.tumblr.com/)

Photographer Federico Fernandez captures 'The Kaiser,' an editorial that is lensed for style publication The Ones 2 Watch. The image series features model Oscar Arias and is styled by the talented Barbara Arcuschin who opts for thrifty pieces with a vintage flair.

Referencing nostalgic street fashions -- looks that fuse sporty and bohemian inspirations -- the stylist dresses model Oscar in athletic gear that is paired with fur coats and corduroy jumpsuits that are a nod to the 70s. The photoshoot's other standout pieces include [technicolored parkas](https://www.trendhunter.com/trends/khaotique-noir) that are paired with matching trousers.

The opposite of subtle, The Kaiser celebrates [eclectic fashions for men](https://www.trendhunter.com/trends/shapes-we-take) and features clothes that evoke a sense of personality rather than appearing too understated. Sourced from K-ea-K Vintage, this editorial's fashions seamlessly marry [vintage and contemporary elements](https://www.trendhunter.com/trends/studio-nicholson-fw25).

Image Credit: Federico Fernandez

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 86% | Activity: 66% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Street Fashions:** Opportunity for streetwear brands to create collections that combine sporty and bohemian influences with a vintage aesthetic.
- **Eclectic Men's Fashion:** Potential for fashion designers to showcase unique and personality-driven clothing styles for men.
- **Vintage and Contemporary Mix:** Disruptive innovation opportunity for retailers to curate a blend of vintage and modern clothing options for customers.

### Industries Being Reshaped

- **Streetwear:** Streetwear brands can take advantage of the trend towards nostalgic and eclectic fashion.
- **Fashion Design:** Fashion designers can tap into the demand for men's clothing that is bold and individualistic.
- **Retail:** Retailers can offer a curated selection of vintage and contemporary clothing to cater to customers seeking unique styles.

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