# Burger-Inspired Tracksuits The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers By Laura McQuarrie | Published 2024-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-juicier-collection References: [instagram](https://www.instagram.com/p/C2zkQ6LrKwO/) & [redrobin](https://www.redrobin.com/juicier-collection) The revival of 90s fashion has brought back iconic velour tracksuits from [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) and all-new plush, luxurious styles are being introduced with The Juicier Collection, created in collaboration with [Red Robin Gourmet Burgers](https://www.trendhunter.com/trends/valuefocused-menus). This all-new limited-edition collection of velour tracksuits includes a top and bottom set available in sizes small to 3X for $169, and it's dropping just in time for Valentine's Day gifting. In 2022, Juicy Couture teamed up with [Kraft Real Mayo](https://www.trendhunter.com/trends/word-of-the-year) to launch The Smooth Lover's collection featuring a velour tracksuit with the words "Smooth" replacing the classic "Juicy" text. This time around, the all-red tracksuit reads "Juicier" on the lower back to celebrate the brand's new juicier, more flavorful burgers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 81% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Revival of 90s Fashion:** The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture. - **Limited-edition Collaborations:** Juicy Couture is partnering with brands like Red Robin Gourmet Burgers to create exclusive collections. - **Innovative Brand Messaging:** Juicy Couture is incorporating clever wordplay like 'Juicier' to promote their new line of tracksuits inspired by flavorful burgers. ### Who This Affects Most - **Fashion:** The fashion industry can explore the resurgence of 90s trends and collaborate with other brands for limited-edition collections. - **Fast Food:** Fast food chains can explore partnerships with fashion brands to create unique merchandise and promote their products in a creative way. - **Food and Beverage:** Food and beverage companies can leverage innovative brand messaging to create buzzworthy collaborations and attract new customers. ## Related on Trend Hunter - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md)