# Freshness-Infused Juice Bars The Juice Truck Shop Mimics the Organic Quality of its Drink Products By Jana Pijak | Published 2014-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-juice-truck References: [mocoloco](http://mocoloco.com/vote/the-juice-truck-by-glasfurd-walker/) & [glasfurdandwalker](http://www.glasfurdandwalker.com) "The [Juice Truck](https://www.trendhunter.com/trends/slushiestyle-drinks) is Vancouver’s premier Cold-Pressed Juice company." The brand has worked with design studio Glasfurd & Walker since their launch in 2011 when it comes to all the creative facets associated with their business. The juice bar's [branding, design and packaging](https://www.trendhunter.com/trends/Rithms-Enlite) is conceived by the Glasfurd & Walker and aims to mimic the fresh and organic quality of The Juice Truck's drinkable products. In addition to a physical juice truck, the company recently launched their first store, an extension of its on-the-go retail space. The interior is painted in a palette of vibrant hues and boasts fruit and vegetable art imagery that is inspired by the [Juice Bar's](https://www.trendhunter.com/trends/juice-burst-peach-ice-tea) matched product branding and its organic ingredients. The Juice Truck's main mission is to 'create health products that don't skip out on delicious taste'. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cold-pressed Juice:** Opportunity for creating innovative cold-pressed juice bars that focus on freshness and organic ingredients. - **Branding and Packaging Design:** Disruptive potential in offering design services that help juice bars convey the freshness and quality of their products through branding and packaging. - **On-the-go Retail Spaces:** Potential for establishing innovative retail spaces that provide on-the-go access to health-focused products, such as juice bars. ### Who This Affects Most - **Food and Beverage:** Opportunity for businesses in the food and beverage industry to capitalize on the growing demand for fresh and organic juice products. - **Design and Advertising:** Potential for design studios and advertising agencies to offer their expertise in creating branding and packaging solutions for juice bars. - **Retail:** Disruptive potential in the retail industry to establish unique on-the-go retail spaces that cater to health-conscious consumers. ## Related on Trend Hunter - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Premium Cold-Pressed Juice Mixers](https://www.trendhunter.com/trends/coldpressed-juice-mixers.md)